Retail Media Manager — Hybrid, Work-From-Anywhere

Whirlpool, Inc.; Chicago (IL); Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Generous benefits package

Employee discount

Educational reimbursement

Job summary

Whirlpool Corporation is seeking a Retail Media Manager for its in-house agency WoW Studios. You will lead strategy, planning and execution of media across retail channel partners to drive consideration, conversion, and brand visibility across in-store, online, and social touchpoints.

Based in Chicago or Benton Harbor, MI with a hybrid schedule, you will manage budgets, optimize campaigns, build media plans with partners, and report on performance.

Qualifications

• Bachelor’s degree in a relevant field.
• 6+ years of media experience.
• Experience managing external media or platform partners.
• Strong analytical skills.

Responsibilities

• Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey.
• Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s).
• Collaborates with Retail Activation Team to deliver against product priorities around key timeframes.
• Develops comprehensive media plans that align with each brand’s marketing strategy and business objectives.
• Understand retailer audience insights to inform strategic recommendations.
• Elevate Brand visibility in retailer channels online and offline.
• Set and track channel-specific goals and KPI’s; optimize campaigns and budgets for ROMI.
• Manage on-site search (retail) keyword bids, targeting, budgets, impressions, quality score, etc.
• Oversee the media budget and ensure cost-effective resource allocation.
• Lead campaign performance reporting with regular insights to refine strategies.
• Build and maintain relationships with Retail media partners.

Skills

Media planning

Analytical skills

Vendor management

Education

Bachelor's Degree

Tools

External media platforms

Job description

Whirlpool Corporation is seeking a Retail Media Manager for its in-house agency WoW Studios. You will lead strategy, planning and execution of media across retail channel partners to drive consideration, conversion, and brand visibility across in-store, online, and social touchpoints.

Based in Chicago or Benton Harbor, MI with a hybrid schedule, you will manage budgets, optimize campaigns, build media plans with partners, and report on performance.