Retail Activation Lead - In-Store Campaigns

Whirlpool Corporation; Benton Harbor (MI); On-site; USD 80,000 - 105,000; Full time

Benefits offered by this job

Whirlpool employee discount

Fitness & educational reimbursement

Office amenities and kitchenettes

Job summary

Whirlpool Corporation is seeking a qualified candidate for the Retail Activation Manager role to join our Retail Activation team. The position is onsite at either World of Whirlpool Studios in Chicago or the Riverview Campus in Benton Harbor, MI.

The role focuses on driving consumer engagement and showroom presence through strategic activation plans and collaboration with sales, brand marketing and retailer teams.

Qualifications

• Bachelor’s Degree in Business or Marketing
• 3+ years of experience in Marketing/Shopper Marketing, Product Development, Media, Brand, Management, eCommerce or Sales (Sales experience must include partnering with retailers to plan product marketing campaigns or promotions)

Responsibilities

• Develop annual activation plan (JBP) with Retail Activation Senior Manager in collaboration with retailer, sales team and Brand Marketing.
• Design and execute marketing campaigns and promotions at the retailer level, on the sales floor and on retailer.com, coordinating with strategic channels.
• Manage activation calendar to ensure on-time and on-budget execution.
• Create marketing materials, product information, and promotional content with WoW and Brand teams to drive visibility and conversion at the point of purchase.
• Create compelling in-store experiences that engage shoppers and strengthen brand presentation.
• Coordinate with internal teams, retail partners and vendors to execute retail activation seamlessly.
• Gather data on campaign performance, customer feedback, and market trends to inform future activation strategies.
• Manage budgets for retail activation campaigns and co-marketing programs, ensuring cost efficiency.

Skills

Marketing

Retail activation

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Google Suite

Excel

Job description

Whirlpool Corporation is seeking a qualified candidate for the Retail Activation Manager role to join our Retail Activation team. The position is onsite at either World of Whirlpool Studios in Chicago or the Riverview Campus in Benton Harbor, MI.

The role focuses on driving consumer engagement and showroom presence through strategic activation plans and collaboration with sales, brand marketing and retailer teams.