Retail Media Strategy Lead — Amazon & Retail

W.C. Bradley Co.

Columbus (GA)

On-site

USD 110,000 - 150,000

Full time

2 days ago

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Job summary

W.C. Bradley Co. seeks a Retail & Digital Media Strategy Manager to lead retailer.com and Amazon media across Walmart, Lowe's, Home Depot and Amazon.

You will align media plans with selling periods, inventory and commercial goals, acting as the internal strategic lead for the media agency and coordinating with Sales and Brand. The role requires strong retail media expertise, data-driven decision making and the ability to translate performance insights into actionable recommendations for Growth,

Qualifications

5+ years of experience in retail media, paid media, performance marketing, digital commerce or related experience; 6-8+ years preferred
Strong hands-on experience with retailer media, particularly Walmart Connect/Walmart.com, Lowe's Media Network/Lowes.com, Home Depot Retail Media/HomeDepot.com and Amazon Advertising is required
Experience developing retail media strategies in partnership with Sales and Brand teams and connecting investment to retailer and commercial objectives
Experience managing an external media agency and holding agency partners accountable for strategy, budgets, performance, execution and business results is required
Strong understanding of retailer ecosystems, including onsite and offsite media, search, display, placements, shopper behavior and promotional calendars is required
Strong analytical skills with the ability to turn retailer and media performance data into clear business decisions and recommendations
Experience managing significant paid or retail media budgets and evaluating investment allocation, pacing and optimization
Experience working across multiple brands and complex product assortments.
Experience with common retail media and measurement platforms such as Walmart Connect, Amazon Ads, Lowe's Media Network, The Home Depot, Pacvue, Skai, Profitero, or similar platforms is a plus
Experience with Google Ads, Meta Ads Manager and other paid media platforms sufficient to evaluate strategy, recommendations and performance is preferred
Consumer products, outdoor, grilling, home improvement, sporting goods or another retail-driven category is a plus

Responsibilities

Own retailer.com and Amazon strategy, planning and performance across Walmart, Lowe's, Home Depot and Amazon
Develop strategies that grow retailer.com and Amazon sales, strengthen retailer relationships and expand customer reach
Partner with Sales and Brand to align retailer media plans with key selling periods, inventory, product priorities, messaging and commercial goals
Understand the differences among retailer ecosystems, including shopper behavior, search, display, onsite/offsite opportunities and promotional calendars
Identify opportunities to improve ecommerce performance, retailer sell-through and overall business impact through media investment and optimization
Guide agency strategy and accountability for retailer.com and Amazon media
Set clear strategic direction, performance expectations, reporting requirements and priorities for agency partners
Ensure agency partners execute placements accurately and on time, provide actionable reporting and continuously optimize performance
Evaluate and pressure-test agency recommendations, optimization strategies and investment plans to ensure they align with business objectives
Conduct regular performance reviews and hold agency partners accountable for media quality, execution, efficiency and business results
Monitor retailer.com and Amazon performance, identify opportunities and drive ongoing testing, optimization and improvement
Establish consistent planning, reporting and performance standards across retailer.com and Amazon
Evaluate performance by retailer, brand, channel, investment and key business metrics to identify where additional or reallocated investment can drive the greatest return
Partner with agency and platform teams on testing across audiences, creative, keywords, bids, placements and other levers that can improve performance
Translate retailer.com and Amazon performance insights, trends and opportunities into actionable recommendations for Sales, Brand and Growth
Partner with the Director of Growth Marketing and agency to develop, allocate and optimize retailer media budgets based on business priorities, performance and expected return.
Partner with the Director of Growth Marketing on broader media strategy, investment decisions and cross-channel opportunities
Support the Director of Growth Marketing in Paid Search, Meta and Social Commerce strategy, planning and performance, providing retail media expertise and insights where relevant.
Bring retailer.com and Amazon insights into the broader Growth strategy to identify opportunities across channels
Partner cross-functionally with Sales, Brand, Growth, agency and retailer/platform teams to ensure media plans and priorities are aligned and effectively executed