Commerce Strategy Leader: Retail Media & Growth

dentsu; Chicago (IL); On-site; USD 153,000 - 180,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu seeks a Director, Commerce Strategy & Retail Media Planning to translate client priorities into clear, actionable commerce and retail media strategies across Amazon, Walmart, Target, Kroger, Instacart, and other networks.

This role acts as the strategic bridge between Client Service, Planning, Activation, Analytics, retailer partners, and client stakeholders to ensure programs have clear objectives and measurable outcomes.

Qualifications

• 8+ years of experience in media strategy, digital planning, or performance marketing with a focus in commerce & retail media and/or shopper marketing.
• 3+ years of leadership experience managing, mentoring, or developing high-performing teams.
• Demonstrated experience developing commerce and retail media strategies across major retailers and retail media networks.
• Strong ability to translate business objectives into actionable commerce, shopper, and media planning frameworks.
• Experience leading executive-level business discussions and presenting recommendations to senior stakeholders.

Responsibilities

• Lead strategic retailer prioritization and investment planning across retail media networks.
• Develop budget allocation recommendations, investment rationale, and scenario planning models aligned to business objectives.
• Create retailer-specific planning approaches that reflect customer priorities, market opportunities, and commerce growth objectives.
• Connect Joint Business Plan (JBP) priorities, shopper insights, eCommerce objectives, and media opportunities into a unified planning narrative.
• Present executive-ready recommendations, planning narratives, and business cases to internal and external stakeholders.

Skills

Media strategy

Commerce & retail media

Executive communication

Stakeholder leadership

Analytical mindset

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Job description

Dentsu seeks a Director, Commerce Strategy & Retail Media Planning to translate client priorities into clear, actionable commerce and retail media strategies across Amazon, Walmart, Target, Kroger, Instacart, and other networks.

This role acts as the strategic bridge between Client Service, Planning, Activation, Analytics, retailer partners, and client stakeholders to ensure programs have clear objectives and measurable outcomes.