Senior Retail Media Growth & Ad Ops Lead

dentsu; New York (NY); Hybrid; USD 72,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401k

Paid time off

Paid holidays

Paid sick leave

Parental leave

Job summary

Dentsu is seeking a Senior Manager for Retail Media Growth & Ad Operations in New York. You will grow non-endemic advertiser investment in RMNs/CMNs and architect scalable ad operations across campaigns, self-serve workflows, and playbooks.

You will partner with Audiences, Analytics, and Account Management, plus network partners. Responsibilities include building business cases, designing workflows, and enabling teams through training, documentation, and automation.

Qualifications

• 3–6+ years in digital media or advertising.
• At least 2 years in retail media, commerce media, or shopper marketing.
• Experience building retail media performance narratives that moved media budget.
• Experience designing or scaling ad operations or campaign workflows in retail media, eCommerce advertising, or digital media.
• Experience leading process improvement within a media, ad tech, or advertising operations team.

Responsibilities

• Build the business case for non-endemic brands to invest in retail media networks using sales lift, incrementality, and attribution.
• Design scalable ad operations workflows across managed-service and self-serve products.
• Audit current campaign setup and delivery processes to simplify and standardize them.
• Collaborate with Product and Engineering to prioritize ad platform enhancements and improve self-serve usability.
• Write ad ops playbooks, QA checklists, and runbooks for consistency across networks.
• Lead adoption of new workflows and platform features with training for media teams.
• Turn performance data into clear narratives for budget decisions.
• Create data visuals and POVs for planners and partners.

Skills

Digital media

Retail media

Ad operations design

Data storytelling

Cross-functional collaboration

Curiosity about AI

Tools

Pacvue

Skai

Criteo

Amazon DSP

Amazon Marketing Cloud

LiveRamp

Nielsen

Circana

Job description

Dentsu is seeking a Senior Manager for Retail Media Growth & Ad Operations in New York. You will grow non-endemic advertiser investment in RMNs/CMNs and architect scalable ad operations across campaigns, self-serve workflows, and playbooks.

You will partner with Audiences, Analytics, and Account Management, plus network partners. Responsibilities include building business cases, designing workflows, and enabling teams through training, documentation, and automation.