Retail Search Manager: Master Marketplace Performance

wppmedia; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

WPP Media in the United States is seeking a Manager, Retail Search to lead retail search strategy across networks like Amazon, Walmart, and more. You’ll collaborate with clients and agency teams to drive measurable impact on sales and margins through optimized keyword, bidding, and product strategies.

You will manage day-to-day campaign setup, pacing, optimization, and reporting, while mentoring direct reports and shaping best practices for the Commerce Search team in a hybrid office environment.

Qualifications

• 3+ years in retail media, paid search, or commerce with hands-on experience.
• Deep understanding of retail search including keyword strategy and optimization.
• Experience on platforms like Amazon, Walmart, Instacart, and similar.

Responsibilities

• Lead retail search strategy and activation across multiple networks.
• Develop and optimize keyword, bidding, budget, and product strategies.
• Manage day-to-day campaign setup, pacing, optimization, reporting, and troubleshooting.
• Analyze search performance and competitive activity for growth opportunities.
• Mentor direct reports and establish best practices for the team.

Skills

Retail search strategy

Keyword bidding optimization

Campaign management

Data analysis

Client relations

Mentoring

Project management

Communication

Retail platforms

Tools

Pacvue

Skai

Epsilon

Criteo

CitrusAd

Job description

WPP Media in the United States is seeking a Manager, Retail Search to lead retail search strategy across networks like Amazon, Walmart, and more. You’ll collaborate with clients and agency teams to drive measurable impact on sales and margins through optimized keyword, bidding, and product strategies.

You will manage day-to-day campaign setup, pacing, optimization, and reporting, while mentoring direct reports and shaping best practices for the Commerce Search team in a hybrid office environment.