Retail Search Manager: Drive Performance & Growth

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Office in New York

Job summary

WPP Media Limited in New York is seeking a Manager, Retail Search to lead retail search strategy across leading networks, optimize keyword bidding, and drive measurable business results.

You will mentor direct reports, partner with client teams, and stay ahead of changes in retail search and marketplace products. Proficiency with Pacvue, Skai, Epsilon and other platforms is required; hybrid work model offered.

Qualifications

• 3+ years in retail media or paid search with hands-on experience.
• Deep understanding of keyword strategy, bidding, and targeting.
• Experience managing campaigns across Amazon, Walmart, Instacart, and similar platforms.
• Proficiency with Pacvue, Skai, Epsilon, or similar tools.
• Strong analytics to turn data into actionable recommendations.

Responsibilities

• Lead retail search strategy and activation across multiple retail networks.
• Develop and optimize keyword, bidding, budget, targeting, and product strategies.
• Manage day-to-day campaign setup, pacing, optimization, reporting, and troubleshooting.
• Analyze search performance and competitive activity to identify growth opportunities.
• Collaborate with Director to develop testing strategies and best practices.
• Build relationships with retail media partners and stay ahead of changes in the space.
• Use platforms like Pacvue, Skai, and Epsilon to optimize campaigns.
• Connect search performance to broader commerce objectives (sales, margins, inventory).
• Mentor direct reports and help establish team best practices.

Skills

Retail search

Keyword strategy

Bidding optimization

Campaign management

Analytics & reporting

Team leadership

Tools

Pacvue

Skai

Epsilon

Criteo

CitrusAd

Job description

WPP Media Limited in New York is seeking a Manager, Retail Search to lead retail search strategy across leading networks, optimize keyword bidding, and drive measurable business results.

You will mentor direct reports, partner with client teams, and stay ahead of changes in retail search and marketplace products. Proficiency with Pacvue, Skai, Epsilon and other platforms is required; hybrid work model offered.