Retail Media Manager: DTC Growth & Campaigns

The Farmer's Dog; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Dog-friendly SoHo office

Competitive compensation & equity

Comprehensive healthcare

Job summary

The Farmer’s Dog is expanding its omnichannel marketing team and seeks a Retail Media Marketing Manager to stand up and optimize our retail media presence. You’ll work with the Director of Marketing Strategy, Planning and Operations to implement campaigns, select placements, and drive measurable impact across digital retail networks.

You will partner with Brand, Creative, Data, and Sales to ensure consistency with broader strategy, manage agency relationships, and stay ahead of industry trends.

Qualifications

• 5+ years in retail media, shopper marketing, or performance marketing.
• Working knowledge of retail media platforms, specifically Walmart.
• Ability translate data (ROAS, sales lift, share, conversion) into actionable guidance.
• Experience managing agency/vendor relationships and multiple projects.
• Comfort with ambiguity, process-building, and evolving scope.

Responsibilities

• Plan, execute, and measure retail media campaigns across networks.
• Collaborate with cross-functional stakeholders for setup, keywords, placements, and budgeting.
• Own reporting and present updates to retail and marketing leadership.
• Build foundational processes, tracking, and measurement frameworks.
• Coordinate with Brand, Creative, Data, and Sales to align efforts.
• Manage day-to-day agency/vendor relationships and escalate as needed.
• Monitor retail media trends and propose opportunities as the function matures.

Skills

Retail media

Shopper marketing

Performance marketing

Campaign optimization

Data interpretation

Cross-functional collaboration

Excel

Tools

Walmart platforms

Agency/vendor management

Job description

The Farmer’s Dog is expanding its omnichannel marketing team and seeks a Retail Media Marketing Manager to stand up and optimize our retail media presence. You’ll work with the Director of Marketing Strategy, Planning and Operations to implement campaigns, select placements, and drive measurable impact across digital retail networks.

You will partner with Brand, Creative, Data, and Sales to ensure consistency with broader strategy, manage agency relationships, and stay ahead of industry trends.