Retail Media Architect for Digital Commerce Growth

Implus; Durham (NC); On-site; USD 85,000 - 115,000; Full time

Job summary

A leading consumer packaged goods company is seeking a Retail Media Manager to drive consumer demand via digital media and merchandising strategies. This role involves collaboration with internal teams and external agencies to optimize advertising campaigns across platforms like Amazon and DTC. Ideal candidates will have over 4 years of experience in the programmatic industry and deep knowledge of the Amazon media ecosystem. Strong analytical skills and the ability to communicate effectively with executive leadership are essential. This position is based in Durham, NC, and offers opportunities for professional growth in a diverse and inclusive environment.

Qualifications

• Deep understanding of Amazon media ecosystem and insights tools.
• 4+ years’ experience within the programmatic industry.
• Experience with data media analysis and consumer insights.
• Hands-on experience with media strategies development.

Responsibilities

• Lead media activation strategies.
• Manage and optimize media campaigns.
• Evaluate competitive activity.
• Deliver performance metrics to leadership.

Skills

Amazon media ecosystem knowledge

Programmatic industry experience

Data media analysis skills

Strong analytical skills

Presentation skills to executives

Attention to detail

Critical thinking

Communication skills

Collaboration mindset

Advanced Excel knowledge

Education

Bachelor's degree in a related field

Tools

Amazon Marketing Services (AMS)

Demand-Side Platform (DSP)

SKAI

Stackline

Job description

A leading consumer packaged goods company is seeking a Retail Media Manager to drive consumer demand via digital media and merchandising strategies. This role involves collaboration with internal teams and external agencies to optimize advertising campaigns across platforms like Amazon and DTC. Ideal candidates will have over 4 years of experience in the programmatic industry and deep knowledge of the Amazon media ecosystem. Strong analytical skills and the ability to communicate effectively with executive leadership are essential. This position is based in Durham, NC, and offers opportunities for professional growth in a diverse and inclusive environment.