Retail Media Lead & Growth Strategist

The Bluebird Group; Rogers (AR); On-site; USD 65,000 - 90,000; Full time

Job summary

The Bluebird Group is seeking a Retail Media Manager in Rogers, AR to lead advertising strategy across onsite and offsite retail media for a portfolio of client accounts. You will build performance-driven campaigns, translate data into narratives, and manage Amazon-focused work within a broader retail media context.

This role emphasizes cross-network fluency, proactive opportunity identification, and the ability to move quickly in a fast-moving environment to shape how brands grow through retail

Qualifications

• 3-5+ years in retail media, digital advertising, or ecommerce marketing (agency experience preferred).
• Proven track record managing multiple accounts and delivering measurable results.
• Strong understanding of retail media campaign strategy: keyword/product targeting, bidding, audience strategy, and campaign architecture.
• Comfortable working with performance data, attribution models, and platform reporting tools.
• Strong client communication skills, including leading presentations with senior stakeholders.
• Experience mentoring or coaching junior team members.
• High proficiency in Excel and PowerPoint for analysis and storytelling.
• Strategic mindset and ability to connect campaign decisions to business outcomes.
• Adaptable and quick to learn new tools and platforms.

Responsibilities

• Own and drive advertising strategy across onsite and offsite retail media (sponsored placements and programmatic display).
• Lead strategic planning across annual, seasonal, and campaign-level initiatives, including budget allocation.
• Build and deliver QBRs with clear storytelling, actionable insights, and forward-looking strategy.
• Navigate challenging client conversations with confidence (performance dips, budget shifts, competitive pressure).
• Proactively identify growth opportunities, including new ad formats, targeting strategies, and category expansion.
• Collaborate cross-functionally (client, digital, creative) to ensure a cohesive, full-funnel approach.
• Oversee budget pacing and performance across campaigns, optimizing toward client KPIs.
• Monitor competitive landscape and digital shelf trends to inform strategy.
• Contribute to team best practices and help evolve internal playbooks.
• Champion new tools, platforms, and workflows that improve performance and efficiency.

Skills

Advertising strategy

Retail media

Data storytelling

Client communication

Presentation leadership

Mentoring juniors

Excel

PowerPoint

Campaign optimization

Analytical mindset

Tools

Excel

PowerPoint

Job description

The Bluebird Group is seeking a Retail Media Manager in Rogers, AR to lead advertising strategy across onsite and offsite retail media for a portfolio of client accounts. You will build performance-driven campaigns, translate data into narratives, and manage Amazon-focused work within a broader retail media context.

This role emphasizes cross-network fluency, proactive opportunity identification, and the ability to move quickly in a fast-moving environment to shape how brands grow through retail