Retail Media Growth Strategist

The Bluebird Group; Rogers (AR); On-site; USD 75,000 - 125,000; Full time

Job summary

The Bluebird Group, based in Rogers, AR, is seeking a Retail Media Manager who will lead advertising strategy across a portfolio of client accounts, building performance-driven campaigns across the retail media ecosystem. You will translate data into compelling narratives for brand leaders and own outcomes across onsite and offsite channels.

This role emphasizes Amazon Ads and DSP experience, with flexibility to move across networks.

Qualifications

• 3-5 years of experience in retail media, digital advertising, or e-commerce marketing (agency experience preferred).
• Proven track record managing multiple accounts and delivering measurable results.
• Strong understanding of retail media campaign strategy, bidding, targeting, and reporting.

Responsibilities

• Own and drive advertising strategy across onsite and offsite retail media for complex client accounts.
• Lead planning across annual, seasonal, and campaign-level initiatives with budget allocation.
• Build and deliver QBRs with storytelling, insights, and forward-looking strategy.
• Collaborate with cross-functional teams to ensure a cohesive, full-funnel approach.
• Oversee budget pacing and performance toward client KPIs.

Skills

Retail media

Digital advertising

E-commerce marketing

Excel

PowerPoint

Campaign strategy

Stakeholder mgmt

Tools

Amazon Ads

Amazon DSP

Skai

Pacvue

Walmart Connect

Job description

The Bluebird Group, based in Rogers, AR, is seeking a Retail Media Manager who will lead advertising strategy across a portfolio of client accounts, building performance-driven campaigns across the retail media ecosystem. You will translate data into compelling narratives for brand leaders and own outcomes across onsite and offsite channels.

This role emphasizes Amazon Ads and DSP experience, with flexibility to move across networks.