eCommerce Creative Strategist for Digital Shelf

The Bluebird Group; Bentonville (AR); On-site; USD 65,000 - 90,000; Full time

Job summary

The Bluebird Group in Bentonville, AR is seeking a Creative Strategist to translate shopper insights and performance data into compelling creative direction across major retailers. This role sits at the intersection of data, storytelling, copy, and design.

You will research products, analyze categories and competitors, identify shopper motivations, and develop strategies that solve problems and drive meaningful business results.

Qualifications

• Experience in creative strategy, content strategy, shopper marketing, product marketing, brand strategy, eCommerce, or related fields.
• Experience developing consumer-focused content and messaging strategies.
• Experience working with multiple brands, categories, or clients preferred.
• Experience presenting strategic recommendations to stakeholders preferred.

Responsibilities

• Develop digital shelf content strategies for brands across Amazon, Walmart, Target, and other eCommerce retailers.
• Build creative frameworks that align shopper needs, brand objectives, and retailer requirements.
• Develop carousel strategies, messaging hierarchies, content flows, and visual recommendations that guide creative execution.
• Translate product benefits, category insights, and shopper motivations into clear content strategies.
• Ensure creative recommendations support both conversion goals and brand growth objectives.
• Partner with account teams, designers, copywriters, photographers, and client stakeholders throughout the creative process.
• Present strategy recommendations and clearly communicate the rationale behind each decision.

Skills

Creative strategy

Content strategy

Shopper marketing

Brand strategy

eCommerce

Communication

Tools

Figma

Adobe Creative Suite

Microsoft Office

Google Workspace

AI tools

Excel

ClickUp

Job description

The Bluebird Group in Bentonville, AR is seeking a Creative Strategist to translate shopper insights and performance data into compelling creative direction across major retailers. This role sits at the intersection of data, storytelling, copy, and design.

You will research products, analyze categories and competitors, identify shopper motivations, and develop strategies that solve problems and drive meaningful business results.