Senior Manager, Retail Media and Commerce Activation

Bausch & Lomb GmbH; Northern (KY); Hybrid; USD 175,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) match

Tuition reimbursement

Paid time off

Job summary

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy and execution across key commerce platforms and networks. You will manage significant media investments, lead agency partners, and drive performance measurement to identify growth opportunities.

The role spans marketing, sales, analytics, and emerging AI technologies to accelerate growth across consumer brands like LUMIFY, PreserVision, Blink, and Biotrue.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Ability to influence senior stakeholders and drive execution in a matrixed org.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for core brands.
• Lead media planning, optimization, and measurement across major platforms.
• Manage agency partners with clear KPIs and budget stewardship.
• Drive full-funnel media strategies including paid search, video, and social commerce.
• Establish monthly performance reporting focused on ROAS and category growth.
• Collaborate with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools to improve planning, reporting, and performance.
• Identify trends and test new opportunities with agency partners.
• Participate in cross-channel experiments to improve marketing effectiveness.
• Develop test-and-learn initiatives to create competitive advantage.

Skills

Retail Media

Digital Marketing

eCommerce

Performance Marketing

Agency Management

Data Analytics

Executive Communication

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Amazon Advertising

Retail media platforms

AI tools (OpenAI / Copilot)

Job description

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Senior Manager, Retail Media and Commerce Activation

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

Overview

The Senior Manager, Retail Media and Commerce Activation will lead retail media strategy and execution across key commerce platforms and retail media networks, helping drive growth for some of Bausch + Lomb's most recognized consumer brands. This role is responsible for developing the retail media roadmap, managing significant media investments, leading agency partners, driving performance measurement, and identifying new growth opportunities across the digital commerce ecosystem.

This is an opportunity to help shape the future of commerce advertising at Bausch + Lomb while building and scaling retail media capabilities across leading retailers and digital commerce platforms. You'll work at the intersection of marketing, sales, analytics, and emerging AI technologies, playing a key role in accelerating growth and innovation across our Consumer business.

The ideal candidate combines deep retail media expertise, strong analytical capabilities, commercial acumen, and a passion for innovation to deliver measurable business results.

Key Responsibilities

• Develop and execute retail media strategies supporting growth objectives for LUMIFY®, PreserVision®, Blink®, Biotrue®, and other Consumer brands.
• Lead media planning, optimization, and measurement across Amazon Ads, Walmart Connect, Target Roundel, KPM, Instacart, Criteo & Sams Advertising Group, TikTok Shop, and emerging platforms.
• Manage agency partners and hold them accountable through clear KPIs, business reviews, budget stewardship, and performance management.
• Drive full-funnel media strategies across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, paid search, video, social commerce, and off-site media.
• Establish monthly performance reporting focused on ROAS, new to brand, incrementality, customer acquisition, share of voice, search rank, and category growth.
• Partner closely with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools including OpenAI, Microsoft Copilot, predictive analytics, and automation platforms to improve planning, reporting, and performance optimization.
• Identify emerging retail media trends, new ad types and measurement capabilities – work with agency partners to plan for and test new opportunities
• Participate in a cross-channel experimentation practice to systematically improve marketing effectiveness and drive incremental sales.
• Identify emerging retail media trends and develop test-and-learn initiatives that create competitive advantage.

Qualifications

Required:

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable business outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with expertise in performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Proven ability to influence senior stakeholders, align cross-functional priorities, and drive execution in a matrixed organization.
• Demonstrated ability to influence cross-functional teams and drive business outcomes.

Preferred:

• Consumer Packaged Goods, Consumer Healthcare, or Health & Wellness experience.
• Expertise across Amazon Ads, Walmart Connect, and Target Roundel.
• Experience with Amazon DSP, programmatic advertising, and advanced attribution models.
• Lead and manage agency partners – both direct agency and coordinating across, establishing clear strategic direction, performance expectations, KPIs, and operating rhythms
• Experience utilizing AI-powered marketing and analytics solutions

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For U.S. locations that require disclosure of compensation, the starting pay for this role is between $175,000.00 and $205,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.

U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.