Digital Content & Social Commerce Lead

Worklane GmbH; Bridgewater (MA); Hybrid; USD 135,000 - 175,000; Full time

Benefits offered by this job

Hybrid work schedule

Bridgewater, NJ office

Job summary

Bausch + Lomb is seeking a Manager, Digital Content & Social Commerce to lead cross-channel content strategies and AI-enabled production, driving engagement and conversions across social media, eCommerce, CRM, and retail media.

In a hybrid role, you will collaborate with brand teams, agencies, creators, and analytics to shape content priorities, optimize performance, and scale content workflows from concept to market.

Qualifications

• Bachelor's degree or equivalent experience in marketing or a related field.
• 5+ years in digital marketing, content marketing, or social media.
• Experience coordinating cross-channel content development and campaigns.
• Experience working with agencies, creators, or influencers.

Responsibilities

• Execute cross-channel content strategies across social media, eCommerce, CRM, and retail media.
• Own and manage the enterprise digital content calendar and workflows.
• Lead social commerce initiatives including partnerships and campaigns.
• Coordinate with agencies, creators, affiliates, and media teams on content production.
• Collaborate with AI production teams to scale content velocity and testing.
• Track performance and report on content, activation and marketing tech investments.

Skills

Digital marketing

Cross-channel content

Content calendars

Agency/creator partnerships

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, or related field

Tools

CMS (Content Management System)

Marketing tech platforms

AI-enabled marketing tools

Job description

Bausch + Lomb is seeking a Manager, Digital Content & Social Commerce to lead cross-channel content strategies and AI-enabled production, driving engagement and conversions across social media, eCommerce, CRM, and retail media.

In a hybrid role, you will collaborate with brand teams, agencies, creators, and analytics to shape content priorities, optimize performance, and scale content workflows from concept to market.