Retail Marketing Lead – US/CA Auto & Dealer Programs

INEOS Automotive; United States; Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

INEOS Automotive is seeking a Retail Marketing Manager for the US/CA region. You will lead retailer marketing efforts, manage coop programs, and deliver local test drives and display events in collaboration with dealers.

This role integrates closely with the central team to ensure consistency and impact across North America. The ideal candidate has at least 5 years of retail marketing experience, preferably with automotive exposure, and a track record in driving leads and sales through agency

Qualifications

• Likely educated to first degree level (BA or equivalent).
• Retail marketing experience.
• Marketing Communications and Media experience in a B2B2C environment.
• Automotive experience highly desirable, but preference would be for a candidate with broader sector experience than just automotive.
• 5 years’ experience minimum.
• Proven track record in delivering leads/sales performance.
• Experience with agencies to successfully complete multiple projects.

Responsabilités

• Develop and deliver a retail marketing program for the US/CA market, including brand support, digital assets, media coordination, Coop funding, and test drive/display events.
• Coordinate with dealers and internal teams to ensure timely communication and support for the dealer group.
• Manage Coop programs in the US to motivate and activate at the DMA level.
• Collaborate with the central team to ensure alignment and maximum impact in North America.
• Plan and implement performance campaigns to drive results.
• Work openly with the central team to deliver strong NA market outcomes.
• Develop US/CA content with content creators or brand-initiated materials to build local affinity.
• Budget approvals sit with the central team/CEO.

Connaissances

Retail marketing

Marketing communications

Media planning

Agency management

Lead generation

B2B2C marketing

Automotive industry experience

Team collaboration

Formation

Bachelor's degree

Outils

IT literacy

Description du poste

INEOS Automotive is seeking a Retail Marketing Manager for the US/CA region. You will lead retailer marketing efforts, manage coop programs, and deliver local test drives and display events in collaboration with dealers.

This role integrates closely with the central team to ensure consistency and impact across North America. The ideal candidate has at least 5 years of retail marketing experience, preferably with automotive exposure, and a track record in driving leads and sales through agency