Retail Brand & Merchandising Manager

HexArmor, Limited; Grand Rapids (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

HexArmor is seeking a Retail Merchandising Manager to own how our brand and products appear across retail partners. The role directs packaging, placement, and in-store merchandising and coordinates co-op marketing to bring brand execution to life in-store and online.

You’ll travel to retail accounts as needed from our Grand Rapids, MI headquarters and collaborate with Marketing, Product, and Retail Sales to optimize shelf presence, planograms, and promotional materials across channels.

Qualifications

• 3–5+ years of experience in retail merchandising, trade marketing, or retail account management, with direct footwear experience.
• Working knowledge of planograms, retail merchandising standards, and co-op advertising programs
• Strong cross-functional collaboration and communication skills, with experience translating retail requirements into creative briefs

Responsibilities

• Own how HexArmor products and brand are presented within retail partner stores, including packaging and displays
• Direct retail packaging direction in partnership with Marketing and Product teams, ensuring retailer specifications
• Ensure brand consistency and visual standards are maintained across in-store and online touchpoints
• Maintain familiarity with each retailer's merchandising guidelines, planogram formats, and reset calendars
• Direct planogram compliance and product placement strategy across assigned retail accounts
• Partner with retail buyers and their category managers to secure optimal shelf placement and display opportunities
• Coordinate seasonal resets and new product placements in line with each retailer's calendar
• Serve as the primary point of contact for co-op marketing opportunities across retail accounts
• Identify co-op program requirements and translate them into clear briefs for the Marketing team
• Manage co-op budgets, accruals, and claims across retail accounts, tracking spend against plan and reporting on program ROI
• Plan and coordinate retail media network (RMN) campaigns with retail partners, aligning digital retail spend with in-store merchandising and promotional priorities
• Work directly with Marketing to develop and deliver signage, displays, and promotional materials to retail stores on schedule
• Own the accuracy and completeness of HexArmor product content on retailers' e-commerce sites, including PDPs, imagery, attributes, and search keywords
• Partner with Marketing to develop retailer-specific digital content and ensure consistency across all retail platforms
• Monitor online product ratings, reviews, and content errors, and drive timely corrections with retail partners
• Support new product sell-in and retail line launches with merchandising strategy, launch materials, and rollout timelines
• Analyze sales and retail performance data to inform promotional timing and product prioritization recommendations
• Track and report on retail KPIs, including sell-through rates, inventory turnover, and co-op/marketing ROI
• Leverage syndicated and competitive data to benchmark category performance and identify share opportunities
• Surface retail account trends and opportunities to Retail and Marketing leadership
• Act as the primary liaison between the Retail team and the Marketing team on creative and content needs for stores and retailers' online storefronts
• Represent retail account needs and timelines in Marketing planning discussions
• Partner closely with the Retail Sales team to align merchandising strategy with broader account goals
• Develop sales enablement and point-of-sale materials that equip the Retail Sales team for in-store execution and buyer conversations

Skills

Retail merchandising

Trade marketing

Retail account management

Planograms

Co-op advertising

Cross-functional collaboration

Tools

Planogram software

Job description

HexArmor is seeking a Retail Merchandising Manager to own how our brand and products appear across retail partners. The role directs packaging, placement, and in-store merchandising and coordinates co-op marketing to bring brand execution to life in-store and online.

You’ll travel to retail accounts as needed from our Grand Rapids, MI headquarters and collaborate with Marketing, Product, and Retail Sales to optimize shelf presence, planograms, and promotional materials across channels.