Retail Brand Activation Specialist

Socket.dev; Buffalo (NY); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Paid parking

Discounts on apparel and headwear

Professional development on-site

Generous PTO policy

Job summary

New Era Cap, LLC. is seeking a Coordinator, Retail & Brand Activation to support Retail Marketing, Brand Activation, and Events.

This role focuses on campaign execution, asset creation, and cross-functional collaboration with Wholesale accounts, Legal, Purchasing, Finance, and Logistics in Buffalo, NY. The candidate will manage budgets, assist with fixture programs, and help bring brand campaigns to life at retail while maintaining confidentiality and driving ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field preferred; additional experience in lieu of degree considered
• One (1) to three (3) years of experience working in office environment required; professional marketing experience preferred
• Excellent project management, organizational, verbal and written communication skills
• Understanding of core Marketing principles and a passion for the industry
• Comprehension of financial data and budget tracking
• Energetic and outgoing person who embraces work with a sense of urgency and persistence with a solution-based mentality
• Ability to handle changing priorities and work collaboratively across organizational structures
• Basic knowledge of Adobe Suite (InDesign, PhotoShop, etc.) a plus

Responsibilities

• Assist with project coordination for Retail Marketing initiatives across the business, including but not limited to campaign execution at retail, activations/events at key accounts, analysis of retail account buys, competitive research, and working cross-functionally to request marketing assets for accounts
• Partner with Legal, Purchasing, Finance, Logistics, and other internal departments to ensure all standard operating procedures are completed through each step of the purchase request & order fulfillment processes
• Work with internal teams to bring brand campaigns to life at retail – inclusive of asset creation process, print production, shipment, and implementation
• Responsible for tracking and management of both project-specific and annual department budgets
• Support US Sales team in leveraging company-wide fixture program to increase sell-through and New Era’s market share at retail
• Daily responsibilities associated with New Era’s stocked point-of-purchase fixture program, including order input, inventory maintenance, and budget tracking
• Partner with key internal business partners (Marketing, Sales, Creative Services, Product Development, etc.) to ensure the brand’s product and creative vision is carried through to each environment
• Analyze the impact above projects have on the sell-through of New Era product; analyzes ROI and other applicable KPIs
• Proficiency in Microsoft Office (Excel, Word, and Outlook)
• Keep all sensitive matters confidential
• Other duties as assigned

Skills

Project management

Organization

Communication

Marketing principles

Budget tracking

Adobe Suite

Education

Bachelor's degree in Marketing or Business

Tools

Adobe InDesign

Adobe Photoshop

Microsoft Office

Job description

New Era Cap, LLC. is seeking a Coordinator, Retail & Brand Activation to support Retail Marketing, Brand Activation, and Events.

This role focuses on campaign execution, asset creation, and cross-functional collaboration with Wholesale accounts, Legal, Purchasing, Finance, and Logistics in Buffalo, NY. The candidate will manage budgets, assist with fixture programs, and help bring brand campaigns to life at retail while maintaining confidentiality and driving ROI.