Coordinator, Retail & Brand Activation

New Era Cap; Buffalo (NY); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Paid parking

Discounts on apparel/headwear

Professional development on-site

Job summary

New Era Cap, LLC seeks a Coordinator, Retail & Brand Activation to support Retail Marketing, Brand Activation, and Events across the business. This on-site Buffalo role partners with Wholesale accounts to drive campaigns, asset creation, and retail execution.

You will manage budgets, assist cross-functional teams, and help bring brand campaigns to life at retail, with a focus on sell-through and KPI analysis in a fast-paced environment.

Qualifications

• Bachelor’s degree or related experience in marketing or office environment.
• 1–3 years of office/marketing experience required; professional marketing experience preferred.
• Strong organizational and communication skills are essential.
• Proficiency with Microsoft Office and basic Adobe tools is expected.
• Ability to work collaboratively across departments and manage multiple priorities.

Responsibilities

• Coordinate Retail Marketing initiatives, including campaigns at retail and activations at key accounts.
• Collaborate with Legal, Purchasing, Finance, Logistics to complete purchase requests and orders.
• Support asset creation, print production, shipment, and implementation for brand campaigns at retail.
• Track department budgets and project expenses across initiatives.
• Assist US Sales with fixture program and retail sell-through efforts.
• Input orders, maintain inventory, and track budget for stock fixtures.
• Coordinate with Marketing, Sales, Creative Services, and Product Development to align brand vision.
• Analyze ROI and KPIs for projects and programs.
• Maintain confidentiality of sensitive information and perform other duties as assigned.

Skills

Project coordination

Budget tracking

Microsoft Office

Verbal and written communication

Adobe Suite basics

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Photoshop

Adobe InDesign

Excel

Word

Outlook

Job description

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.

The Coordinator, Retail & Brand Activation supports the Retail Marketing, Brand Activation, and Events team in the execution of retail marketing, visual merchandising, and event projects across the business. This role will provide operational assistance and project coordination on various initiatives in partnership with Wholesale accounts.

The Marketing team at New Era Cap is responsible for developing and executing strategies that elevate brand awareness, drive consumer engagement, and support product launches across global markets. They collaborate with cross-functional teams to create impactful campaigns, tell compelling brand stories, and ensure consistent messaging that strengthens New Era’s position in sport, culture, and lifestyle.

Responsibilities

• Assist with project coordination for Retail Marketing initiatives across the business, including but not limited to campaign execution at retail, activations/events at key accounts, analysis of retail account buys, competitive research, and working cross-functionally to request marketing assets for accounts
• Partner with Legal, Purchasing, Finance, Logistics, and other internal departments to ensure all standard operating procedures are completed through each step of the purchase request & order fulfillment processes
• Work with internal teams to bring brand campaigns to life at retail – inclusive of asset creation process, print production, shipment, and implementation
• Responsible for tracking and management of both project-specific and annual department budgets
• Support US Sales team in leveraging company-wide fixture program to increase sell-through and New Era’s market share at retail
• Daily responsibilities associated with New Era’s stocked point-of-purchase fixture program, including order input, inventory maintenance, and budget tracking
• Partner with key internal business partners (Marketing, Sales, Creative Services, Product Development, etc.) to ensure the brand’s product and creative vision is carried through to each environment
• Analyze the impact above projects have on the sell-through of New Era product; analyzes ROI and other applicable KPIs
• Proficiency in Microsoft Office (Excel, Word, and Outlook)
• Keep all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills, And Abilities

• Excellent project management, organizational, verbal and written communication skills
• Understanding of core Marketing principles and a passion for the industry
• Comprehension of financial data and budget tracking
• Energetic and outgoing person who embraces work with a sense of urgency and persistence with a solution-based mentality
• Ability to handle changing priorities and work collaboratively across organizational structures
• Basic knowledge of Adobe Suite (InDesign, PhotoShop, etc.) a plus

Education And Experience

• Bachelor’s degree in Marketing, Business Administration, or related field preferred; additional experience in lieu of degree considered
• One (1) to three (3) years of experience working in office environment required; professional marketing experience preferred

Travel Requirement

• The location for this position is 100% on-site in Buffalo, NY
• 0% to 5%; domestic

The salary range for this posted position is $50,000-$60,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

New Era Cap, LLC’s casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.

As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!

Onsite