CPG Trade Marketing Associate Manager: Shopper & Retail Growth

Whirlpool, Inc.; Benton Harbor (MI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Generous benefits package

Whirlpool employee discount

Fitness & educational reimbursement

Kitchenettes

Job summary

Whirlpool Corporation in Michigan seeks a shopper marketing professional to drive go-to-market strategies for Everydrop, affresh and Swash across retail channels.

You will collaborate with Brand, Product, Sales & Ops and external partners to develop, execute and measure retailer programs, content and experiences, with budget ownership and data-driven insights.

Join a team focused on delivering consumer solutions with strong growth opportunities in a leading home appliance company.

Qualifications

• Bachelor's degree required.
• 4+ years of experience in Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales.

Responsibilities

• Support marketing planning for Everydrop/Water, affresh & SWASH brands across retail channels, ecommerce & in-store.
• Lead plan execution with retailers in tactics like retail media, online & in-store experiences, content development & measurement.
• Develop product detail page strategies across retailers including reviews and rich content.
• Strengthen marketing partnerships with retailers and agencies.
• Create data-driven solutions grounded in research.
• Present plans and results to internal sales teams and during quarterly reviews.
• Manage budgets with cross-functional partners to ensure accurate outlooks and expenditures.

Skills

Marketing

Shopper Marketing

Product

Media

Brand

eCommerce

Channel Sales

Education

Bachelor's degree

Job description

Whirlpool Corporation in Michigan seeks a shopper marketing professional to drive go-to-market strategies for Everydrop, affresh and Swash across retail channels.

You will collaborate with Brand, Product, Sales & Ops and external partners to develop, execute and measure retailer programs, content and experiences, with budget ownership and data-driven insights.

Join a team focused on delivering consumer solutions with strong growth opportunities in a leading home appliance company.