Brand Programs Lead | Omni-Channel Marketing & Launches

Whirlpool Corporation; Chicago (IL); On-site; USD 72,000 - 144,000; Full time

Benefits offered by this job

Employee discount

Fitness reimbursement

Educational reimbursement

Kitchens & amenities

Job summary

Whirlpool Corporation in Chicago is seeking a Manager, Program Management to join WoW Studios, our internal marketing agency. Lead end-to-end brand campaigns and product launch activations across multiple brands and channels, collaborating with cross-functional teams to deliver bold, data-driven marketing programs.

This onsite role offers the opportunity to shape omni-channel experiences and work with content creators, ensuring campaigns meet objectives while maintaining tight program

Qualifications

• Bachelor's degree required.
• 7+ years of experience in brand marketing, product marketing or project management.
• Experience managing integrated marketing programs.
• Strong communication and stakeholder management skills.
• Experience in agency environments is preferred.

Responsibilities

• Lead end-to-end development and execution of brand campaigns and product launches.
• Serve as the primary WoW Studios contact for cross-functional partners.
• Translate goals into actionable marketing programs with KPIs.
• Partner with content creators to establish agile social processes.
• Ensure campaigns deliver across digital, retail, and moments-of-purchase.
• Drive omni-channel delivery across digital, social, shopper marketing.
• Coordinate with Resource Management and Creative Operations for staffing.
• Identify workflow gaps and implement improvements.
• Maintain project documentation, trackers, and meeting recaps.
• Provide brand stewardship and ensure outputs align with strategy.

Skills

Brand marketing

Project management

Stakeholder management

Cross-functional collaboration

Agency experience

Education

Bachelor's degree

Tools

Workfront

Job description

Whirlpool Corporation in Chicago is seeking a Manager, Program Management to join WoW Studios, our internal marketing agency. Lead end-to-end brand campaigns and product launch activations across multiple brands and channels, collaborating with cross-functional teams to deliver bold, data-driven marketing programs.

This onsite role offers the opportunity to shape omni-channel experiences and work with content creators, ensuring campaigns meet objectives while maintaining tight program