Retail Activation & Growth Strategist

Red Bull Distribution Company; Lexington (KY); On-site; USD 42,000 - 64,000; Full time

Job summary

Red Bull Distribution Company is seeking a Sales Activator to strengthen in-store presence and drive growth in large format accounts across its territory. You will build strong retailer relationships, run regular calls, and execute promotions aligned with Perfect Store standards.

The role requires a valid US driver’s license, DOT medical card, ability to lift up to 25 pounds, and 21+ years of age. English fluency is essential; additional languages are a plus.

Qualifications

• Must have strong sales experience and relationship-building abilities.
• Proficiency in communicating with retailers and stakeholders.

Responsibilities

• Drive collaborative relationships with internal and external customers and stakeholders.
• Drive in-store presence and Perfect Store adherence.
• Expand product range and point-of-sale disruption at ambient and cold locations.
• Provide cost-effective coverage of defined territory with regular calls.
• Lead market activations and timely reporting of non-compliance.
• Pre-sell promotional activity and plan 30–90 day outlooks.

Skills

Sales

Account management

DSD

English proficiency

Communication

Job description

Red Bull Distribution Company is seeking a Sales Activator to strengthen in-store presence and drive growth in large format accounts across its territory. You will build strong retailer relationships, run regular calls, and execute promotions aligned with Perfect Store standards.

The role requires a valid US driver’s license, DOT medical card, ability to lift up to 25 pounds, and 21+ years of age. English fluency is essential; additional languages are a plus.