Sales Activator

Red Bull Distribution Company; Lexington (KY); On-site; USD 42,000 - 64,000; Full time

Job summary

Red Bull Distribution Company is seeking a Sales Activator to strengthen in-store presence and drive growth in large format accounts across its territory. You will build strong retailer relationships, run regular calls, and execute promotions aligned with Perfect Store standards.

The role requires a valid US driver’s license, DOT medical card, ability to lift up to 25 pounds, and 21+ years of age. English fluency is essential; additional languages are a plus.

Qualifications

• Must have strong sales experience and relationship-building abilities.
• Proficiency in communicating with retailers and stakeholders.

Responsibilities

• Drive collaborative relationships with internal and external customers and stakeholders.
• Drive in-store presence and Perfect Store adherence.
• Expand product range and point-of-sale disruption at ambient and cold locations.
• Provide cost-effective coverage of defined territory with regular calls.
• Lead market activations and timely reporting of non-compliance.
• Pre-sell promotional activity and plan 30–90 day outlooks.

Skills

Sales

Account management

DSD

English proficiency

Communication

Job description

• Organization: Red Bull Distribution Company
• Job type: Permanent

Company Description

The RBDC’s Sales Activator primary role is to increase winning versus competition in Large Format accounts.

Job Description

LONG TERM SALES DRIVERS

Drive collaborative relationships with internal and external customers and stakeholders

Drive in store presence in line with Perfect Store standards

Increase permanent product disruption points at ambient and cold locations in store above competition

Maintain and Increase product range in all stores

BUSINESS DEVELOPMENT

Coverage of defined territory. Complete all calls allocated to individual territory

Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner

Proficiency in retailer ways of working (terminology)
increasing opportunities to expand in-store presence

Retail satisfaction responses should highlight sales effectiveness to include category education, current state of business for account, quality of sales call

SHORT TERM SALES DRIVERS

Drive execution of agreed and over and above national and local promotion opportunities

Report non-compliance in a timely manner

Pre-sell to accounts all promotional activity. 30-60-90 day outlook on activity.

Responsible to drive effective communication amongst RBDC distribution team. Ensuring best in class account service

Lead all market activations to in-store activations for all accounts

Qualifications

Valid US Driver’s License and obtainment of DOT Medical card

Must be at least 21 years of age

Experience in sales, account management and DSD a plus

Ability to lift and transport up to 25 pounds of inventory and/or advertising displays

English; additional languages an advantage

Additional Information

Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.