Resort Sales & Marketing Growth Leader

SearchWide Global; Midwest (WY); On-site; USD 120,000 - 180,000; Full time

Job summary

SearchWide Global is seeking a Director of Sales & Marketing for a four-season Midwest resort, based in Gaylord, MI. You will lead the sales and marketing teams, shape revenue growth across group bookings, events, lodging, dining, and experiences, and partner with operations to deliver on marketing promises.

The role requires a proven hospitality leadership track record, strong communication, and the ability to inspire high-performing teams while managing budgets and KPIs.

Qualifications

• 5+ years in a sales and marketing leadership role in hospitality or resorts.
• Proven track record of achieving sales targets and campaigns.
• Excellent communication and negotiation with diverse stakeholders.
• Proficiency in CRM software and data analytics.

Responsibilities

• Develop and execute sales and marketing strategies to reach revenue goals.
• Lead sales team to secure group bookings for corporate events, weddings, conferences, and leisure travel.
• Oversee campaigns across digital, print, and social media to elevate the resort brand.
• Track sales performance and ROI, reporting to senior leadership.
• Represent the resort at industry events and networking opportunities.
• Collaborate with operations to ensure guest experience aligns with marketing promises.

Skills

Leadership

Strategic thinking

Negotiation

Analytics

Team development

Education

Bachelor’s degree in Business/Marketing/Hospitality

Tools

CRM software

Digital marketing platforms

Data analytics tools

Job description

SearchWide Global is seeking a Director of Sales & Marketing for a four-season Midwest resort, based in Gaylord, MI. You will lead the sales and marketing teams, shape revenue growth across group bookings, events, lodging, dining, and experiences, and partner with operations to deliver on marketing promises.

The role requires a proven hospitality leadership track record, strong communication, and the ability to inspire high-performing teams while managing budgets and KPIs.