Director of Sales & Marketing

SearchWide Global; Midwest (WY); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

SearchWide Global is seeking a Director of Sales & Marketing for a four-season Midwest resort, based in Gaylord, MI. You will lead the sales and marketing teams, shape revenue growth across group bookings, events, lodging, dining, and experiences, and partner with operations to deliver on marketing promises.

The role requires a proven hospitality leadership track record, strong communication, and the ability to inspire high-performing teams while managing budgets and KPIs.

Qualifikationen

• 5+ years in a sales and marketing leadership role in hospitality or resorts.
• Proven track record of achieving sales targets and campaigns.
• Excellent communication and negotiation with diverse stakeholders.
• Proficiency in CRM software and data analytics.

Aufgaben

• Develop and execute sales and marketing strategies to reach revenue goals.
• Lead sales team to secure group bookings for corporate events, weddings, conferences, and leisure travel.
• Oversee campaigns across digital, print, and social media to elevate the resort brand.
• Track sales performance and ROI, reporting to senior leadership.
• Represent the resort at industry events and networking opportunities.
• Collaborate with operations to ensure guest experience aligns with marketing promises.

Kenntnisse

Leadership

Strategic thinking

Negotiation

Analytics

Team development

Ausbildung

Bachelor’s degree in Business/Marketing/Hospitality

Tools

CRM software

Digital marketing platforms

Data analytics tools

Jobbeschreibung

A four-season Midwest resort is seeking a passionate, innovative, and team-oriented leader to serve as the new Director of Sales & Marketing.

The Director of Sales and Marketing is a key leadership position responsible for overseeing all sales and marketing activities at the resort. This role involves developing strategic initiatives to maximize revenue from group sales, events, lodging, dining, and recreation. The ideal candidate has a proven track record of success in sales and marketing within the hospitality industry, exceptional leadership skills, and the ability to inspire and manage a high-performing team.

ESSENTIAL DUTIES

• Develop and execute comprehensive sales and marketing strategies to achieve revenue goals and increase market share.
• Lead the sales team in identifying and securing group bookings for corporate events, weddings,conferences, and leisure travel.
• Oversee the marketing team in creating and implementing campaigns that elevate the resort’s brand and drive guest engagement across digital, print, and social media platforms.
• Foster strong relationships with key clients, partners, and stakeholders to enhance repeat business and drive new opportunities.
• Analyze market trends, competition, and guest feedback to adapt strategies and identify growth opportunities.
• Prepare and manage departmental budgets, ensuring efficient allocation of resources and achievement of ROI on marketing initiatives.
• Represent the resort at industry events, trade shows, and networking opportunities to promote the resort as a premier destination.
• Collaborate with the operations team to ensure a seamless guest experience that aligns with marketing promises.
• Provide leadership, mentorship, and professional development opportunities for the sales and marketing team.
• Track and report on sales performance, marketing ROI, and other KPIs, presenting updates to senior leadership.
• Other duties as required.

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, Hospitality, or a related field.
• Minimum of 5 years of experience in a sales and marketing leadership position within the hospitality or resort industry.
• Proven track record of achieving sales targets and successfully managing marketing campaigns.
• Strong leadership and team management skills, with the ability to inspire and develop high-performing teams.
• Excellent communication and negotiation skills, with the ability to build and maintain relationships with diverse stakeholders.
• Proficiency in CRM software, digital marketing platforms, and data analytics tools.
• Strategic mindset with the ability to adapt to changing market conditions.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Enthusiasm for the hospitality industry and a commitment to delivering exceptional guest experiences.

Reference #4413

Location: Gaylord, MI

Contact: Wendy Moran, Global Head of SearchWide Connect, [e-mail]