Residential Market Growth Executive

Leoforce; Taylor (MI); On-site; USD 50,000 - 95,000; Full time

Job summary

Leoforce is seeking a Residential Market Growth Executive in Taylor, MI to rebuild residential lead volume through community relationships rather than paid advertising. You will map neighborhoods, engage HOA and local groups, and develop loyalty/referral programs while supporting the marketing team.

The role balances fieldwork with marketing support, reporting to the General Manager and Director of Marketing. It offers flexible compensation and a clear path to leadership within the territory.

Qualifications

• Marketing, community relations, or people-facing background.
• Genuine local roots or ability to build credibility in the community.
• Strong relationship-building and networking instincts.
• Flexible schedule including evenings and weekend events; results-driven.

Responsibilities

• Identify target neighborhoods and communities to generate strong leads.
• Map HOAs and local groups; build relationships with boards.
• Design and run loyalty and referral programs converting relationships to leads.
• Represent the company at events to build visibility in target areas.
• Track programs and partnerships to see which drive leads.
• Support local social content and marketing with the in-house team.
• Handoff qualified leads to residential sales ensuring smooth transition.
• Report lead volume and program results to managers.

Skills

Marketing background

Relationship-building

Community relations

Networking instincts

Flexible schedule

Job description

Residential Market Growth Executive

Taylor,MI, US

6937731

2 days ago

Job Description

Experience: Senior Level

Salary: $50,000 - $95,000 per year

Job Details

This company is creating a new Residential Market Growth Executive role to rebuild residential lead volume through community relationships rather than paid advertising. You won't be closing sales — the company's existing residential specialists handle in-home appointments once a lead comes in. Instead, you'll build the pipeline: identifying the neighborhoods and communities that fit the company's ideal customer, becoming a trusted, familiar face there, and creating loyalty and referral programs that turn those relationships into a steady, recurring stream of qualified leads. You'll split your time between fieldwork and supporting the in-house marketing team, reporting to the General Manager with a dotted line to the Director of Marketing.

Key Responsibilities

• Use the company's ideal customer profile (home age, size, subdivision) to identify the neighborhoods and communities most likely to generate strong leads
• Map homeowner associations, community groups, and other local organizations in target areas, and build genuine relationships with board members and organizers
• Design and run loyalty and referral programs (for example, a discount on a yearly maintenance agreement, a free lifetime diagnostic check, or a credit toward a system replacement) that convert community relationships into recurring leads
• Represent the company at community events, sponsorships, and gatherings, including evenings and weekends, to build visibility and trust in target neighborhoods
• Track which programs, partnerships, and events are actually generating leads, and double down on what's working
• Support the Director of Marketing roughly one day a week on local social content, branding, and campaigns that reinforce the community-building strategy
• Hand off qualified leads to the residential sales team in a way that sets them up to close, without getting pulled into running the appointments yourself
• Report regularly to the General Manager and Chief Commercial Officer on lead volume, program performance, and community relationship progress

What Success Looks Like

• First 30-60 days: learn the company's ideal customer profile, current service area, and existing marketing efforts; begin mapping target neighborhoods and homeowner associations
• First 90 days: first relationships established with at least a few community organizations or associations, and an initial loyalty/referral program designed and launched
• 6-12 months: a measurable, growing stream of leads flowing to the residential sales team that isn't dependent on paid advertising, meaningfully closing the gap left by reduced ad spend
• Ongoing: recognized as a known, trusted presence in the community on the company's behalf, with a track record of programs and partnerships that keep generating leads year after year

What You Bring — Must-Haves

• A marketing, community relations, or similarly people-facing background — backgrounds in education or real estate have translated well into this kind of role
• Genuine local roots or the ability to quickly build real credibility and trust in the community
• Strong relationship-building and networking instincts — comfortable initiating conversations with strangers, boards, and organizers
• Comfort with a flexible, unstructured schedule that includes evenings and weekend events, measured on results rather than hours

What You Bring — Nice-to-Haves

• Experience designing or running a loyalty, referral, or community partnership program from scratch
• Existing relationships with homeowner associations, community organizations, or local groups in the Southeast Michigan market
• Comfort supporting basic marketing/content efforts alongside a marketing team
• Interest in growing into a broader sales and marketing leadership role over time

A bit about us:

A well-established, 50+ year old home services company based in the Metro Detroit area, part of a growing, private equity-backed platform of mechanical and electrical service companies expanding across the Midwest. The company combines the trust of a local, founder-rooted business with the resources and growth trajectory of a scaling regional platform, and is investing in a brand-new community-driven approach to growth.

Why join us?

• Build your own schedule — this role is measured on results, not hours at a desk
• Genuine ownership of a brand-new lead-generation strategy with executive-level visibility
• Flexible compensation — choose the structure that fits your goals, from high-upside commission to a stable base with bonus
• Backed by a multi-state, private equity-supported platform investing in growth and marketing
• Clear path to a sales and marketing leadership role as the territory grows
• Work alongside an in-house marketing team, not in a silo

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