Business Development- Lead Generation

Crawford Thomas Recruiting; Clinton Charter Township (MI); On-site; USD 45,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) with 6% match

Job summary

Crawford Thomas Recruiting is seeking a Digital Marketing & Lead Generation Specialist for our housing community management client in Clinton Township, MI. This role focuses on creating buyer interest for available homes, building attractive listings, and generating inbound leads to schedule appointments for the sales team.

You'll use social media, online listings, and CRM to manage leads, respond quickly to inquiries, and track performance while ensuring compliance with Fair Housing and company

Qualifications

• Experience with digital marketing, social media, online listings, lead generation, or customer-facing sales.
• Strong written communication and ability to create appealing property listings.
• Strong phone, text, and follow-up skills.
• Ability to turn inbound interest into scheduled appointments.
• Strong organization and time-management skills.

Responsibilities

• Photograph available homes and create attractive online listings.
• Post and maintain listings across Facebook Marketplace and other digital platforms.
• Generate leads through social media, online marketing, referrals, and community outreach.
• Respond quickly to inbound calls, texts, messages, and online inquiries.
• Qualify prospective buyers and schedule property tours.
• Maintain knowledge of available inventory and match prospects with appropriate homes.
• Manage follow-up and keep the lead pipeline organized in the CRM.
• Coordinate qualified leads with the sales team for a smooth handoff.
• Track which listings and marketing efforts are generating the most interest.

Skills

Digital marketing

Lead generation

Social media

CRM usage

Communication skills

Lead follow-up

Tools

CRM software

Job description

DIGITAL MARKETING & LEAD GENERATION SPECIALIST Clinton Township, MI

Salary: $45,000 base salary + commission | OTE: $100,000–$120,000

Benefits: Health, Dental, Vision, Life Insurance, Short-Term Disability, Long-Term Disability, 401(k) with 6% match

Work Setup: Onsite | Employment Type: Full-Time, Direct Hire

Our housing community management company is seeking a Digital Marketing & Lead Generation Specialist to create buyer interest for available homes and turn that interest into scheduled appointments for the sales team. This role focuses on the front end of the sales process, creating attractive property listings, marketing available homes, generating inbound leads, and ensuring prospective buyers receive fast, consistent follow-up.

What You'll Do

• Photograph available homes and create attractive online listings


• Post and maintain listings across Facebook Marketplace and other digital platforms


• Generate leads through social media, online marketing, referrals, and community outreach


• Respond quickly to inbound calls, texts, messages, and online inquiries


• Qualify prospective buyers and schedule property tours


• Maintain knowledge of available inventory and match prospects with appropriate homes


• Manage follow-up and keep the lead pipeline organized in the CRM


• Coordinate qualified leads with the sales team for a smooth handoff


• Track which listings and marketing efforts are generating the most interest


• Ensure marketing and prospect communication follows Fair Housing requirements and company policies

What You Bring

• Experience with digital marketing, social media, online listings, lead generation, or customer-facing sales


• Strong written communication and ability to create appealing property listings


• Strong phone, text, and follow-up skills


• Ability to turn inbound interest into scheduled appointments


• Strong organization and time-management skills


• Comfortable using a CRM to manage leads and activity


• Self-motivated, creative, and comfortable taking ownership of lead generation

Preferred

• Leasing, property management, manufactured housing, residential sales, automotive BDC, or similar consumer-facing experience

Compensation And Benefits

• $45,000 base salary plus commission


• $100,000–$120,000 OTE


• Health, dental, vision, and life insurance


• Short-term and long-term disability


• 401(k) with company match