Business Development- Lead generation

Crawford Thomas Recruiting; Orem (UT); On-site; USD 45,000 - 125,000; Full time

Benefits offered by this job

Career advancement

Unlimited earning potential

Digital marketing exposure

Job summary

Crawford Thomas Recruiting represents a privately held residential real estate company that owns, develops, and manages manufactured home communities across the United States. We are seeking a motivated Business Development Representative to generate qualified buyer and renter leads for residential communities.

You will support a high-volume sales team, manage online listings, qualify prospects, and schedule appointments, enabling Sales Consultants to focus on tours and closings.

Qualifications

• Experience in business development, inside sales, or real estate preferred.
• Strong communication and relationship-building skills.
• Ability to handle high volume inbound leads with strong follow-up.
• Proficiency with CRM systems and digital marketing platforms.
• Organized with excellent time-management and multi-tasking abilities.

Responsibilities

• Respond promptly to online inquiries via phone, email, text, and digital messaging.
• Qualify buyers and renters by understanding needs, budget and timeline.
• Schedule appointments and maintain consistent communication with prospects.
• Build rapport and deliver a positive first impression of the community.
• Collaborate with sales, operations and property teams to ensure a smooth experience.

Skills

Lead generation

Inside sales

CRM management

Relationship building

Digital marketing

Job description

Business Development Representative – Residential Real Estate

Compensation:

$80,000–$125,000 On-Target Earnings (OTE)

Base Salary:

$45,000 + Uncapped Commission

Industry:

Residential Real Estate | Manufactured Housing Communities

Focus:

Lead Generation | Digital Marketing | Inside Sales | Appointment Setting | CRM Management

Growth Opportunity:

Join a rapidly growing privately held real estate organization

About The Opportunity

Our client is a privately held real estate company that owns, develops, and manages manufactured home communities across the United States.

They are seeking a motivated Business Development Representative to join their growing team and play a key role in driving qualified buyer and renter leads for residential communities.

This position supports a high-volume sales team by generating leads, managing online property listings, qualifying prospective customers, and scheduling appointments—allowing Sales Consultants to focus on property tours and closing transactions.

The ideal candidate is organized, customer-focused, tech-savvy, and enjoys working in a fast-paced, goal-oriented sales environment.

What You'll Do Lead Generation & Customer Engagement

• Respond promptly to online inquiries via phone, email, text message, and digital messaging platforms
• Qualify prospective buyers and renters by understanding their needs, budget, timeline, and housing preferences
• Schedule appointments for the sales team and maintain consistent communication with prospects prior to their visit
• Build rapport with prospective customers while delivering an exceptional first impression of the community

Digital Marketing & Online Listings

• Create and maintain compelling online listings across multiple advertising platforms
• Coordinate with on-site teams to gather current home availability, pricing, photos, and property information
• Edit photos and write engaging property descriptions designed to generate qualified leads
• Ensure online listings remain accurate, up to date, and visually appealing

CRM & Sales Support

• Maintain accurate lead activity, appointment scheduling, and follow-up within the CRM system
• Track prospect communication and ensure no opportunities are missed
• Support multiple communities or territories while effectively prioritizing incoming leads
• Collaborate with sales, operations, and property management teams to deliver a seamless customer experience from inquiry through appointment

Performance & Process Improvement

• Monitor lead generation performance and marketing effectiveness
• Identify opportunities to improve lead quality, response times, and conversion rates
• Support sales initiatives that increase occupancy and overall community performance
• Consistently achieve individual performance goals and appointment-setting objectives

What You'll Bring

• Previous experience in business development, inside sales, customer service, leasing, real estate, or digital marketing preferred
• Strong communication and relationship-building skills
• Ability to quickly establish rapport with prospective customers
• Comfortable managing a high volume of inbound leads while maintaining outstanding follow-up
• Experience creating online advertisements, listings, or marketing content is a plus
• Proficiency with CRM systems and common digital marketing platforms
• Excellent organizational and time-management skills
• Strong attention to detail and ability to manage multiple priorities simultaneously
• Self-motivated, adaptable, and driven to achieve performance goals in a fast-paced environment

Compensation & Benefits

• $45,000 Base Salary
• Uncapped Commission
• $80,000–$125,000 On-Target Earnings (OTE)
• Opportunities for career advancement within a growing real estate organization
• Performance-driven compensation with unlimited earning potential

Why Join?

• Strong Earning Potential: Earn $80,000–$125,000+ through base salary and uncapped commissions
• Fast-Paced Environment: Work with a high-volume residential sales team in a dynamic real estate organization
• Digital Marketing Exposure: Combine inside sales with online marketing, lead generation, and customer engagement
• Direct Sales Impact: Generate qualified opportunities that directly contribute to home sales and occupancy growth
• Collaborative Team: Partner with sales, operations, and property teams to deliver an outstanding customer experience
• Career Growth: Join a privately held company with a growing portfolio of manufactured home communities nationwide

About The Company

Our client is a privately held real estate company that owns, develops, and manages manufactured home communities throughout the United States.

The organization is committed to providing quality housing while leveraging technology, marketing, and customer service to create an exceptional home-buying and leasing experience.

If you're a motivated sales professional who enjoys generating leads, engaging with customers, and helping drive residential sales success, we'd like to hear from you.