Residency Sales Pro: Build Relationships, Drive Occupancy

Sedgebrook; Richmond (TX); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

401(k) with Company Match

Life Insurance

Flexible Spending Account

Flexible Schedule

Paid Time Off

Employee Referral Program

Job summary

Delaney at Parkway Lakes in Texas is seeking a Residency Sales Counselor to convert leads and guide families through the decision journey. Youll build trust, conduct tours, and collaborate with referral partners to drive occupancy growth and community success.

This role offers a base salary starting at $70,000 annually with additional commission opportunities. A consultative, relationship-driven environment supports performance and professional growth.

Qualifications

• Minimum 2 years of sales or marketing experience.
• Proven ability to build relationships and close opportunities.
• Experience in senior living, healthcare, hospitality, or related field preferred.

Responsibilities

• Generate and convert leads through consultative sales strategies.
• Build relationships with prospective residents, families, and referral partners.
• Conduct engaging tours that showcase community lifestyle and value.
• Manage inquiries, nurture prospects, and maintain a strong follow-up cadence.
• Overcome objections and guide prospects toward move-in decisions.
• Partner with Director of Sales & Marketing on occupancy and lead-gen strategies.
• Represent the community at events and marketing initiatives.
• Track sales activity and maintain records in the lead management system.
• Analyze local competition and identify opportunities to strengthen market position.

Skills

Sales experience

Relationship management

Hospitality

Consultative selling

Closing skills

Communication skills

Education

Bachelor's degree in Sales, Marketing, Business, or related field

Tools

CRM

Lead management system

Job description

Delaney at Parkway Lakes in Texas is seeking a Residency Sales Counselor to convert leads and guide families through the decision journey. Youll build trust, conduct tours, and collaborate with referral partners to drive occupancy growth and community success.

This role offers a base salary starting at $70,000 annually with additional commission opportunities. A consultative, relationship-driven environment supports performance and professional growth.