Residency Sales Counselor

The Delaney at Parkway Lakes; Richmond (TX); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

401(k) with Company Match

Medical, Dental & Vision Insurance

Life Insurance

Flexible Spending Account

Flexible Schedule

Paid Time Off

Employee Referral Program

Job summary

Delaney at Parkway Lakes is seeking a Residency Sales Counselor to guide families through the decision process, turning relationships into occupancy growth. You’ll combine consultative sales, hospitality, and purpose‑driven work to help older adults and their families.

This full‑time role on Tuesday–Friday offers a base salary starting at $70,000, plus commissions. Benefits include 401(k) with company match, Health/Dental/Vision, Life Insurance, FSA, PTO, and a strong team that supports growth.

Qualifications

• Minimum 2 years of sales or marketing experience.
• Experience in senior living, healthcare, hospitality, or related industry preferred.
• Strong consultative selling and closing skills.
• Bachelor's degree in Sales, Marketing, Business, or related field preferred.

Responsibilities

• Generate and convert leads through consultative sales strategies.
• Build meaningful relationships with prospective residents, families, and referral partners.
• Conduct engaging community tours that showcase the lifestyle and value of Delaney at Parkway Lakes.
• Manage inquiries, nurture prospects, and maintain a strong follow-up cadence.
• Overcome objections and guide prospects confidently toward a move-in decision.
• Partner with the Director of Sales & Marketing to execute occupancy and lead-generation strategies.
• Represent the community at networking events, outreach activities, and marketing initiatives.
• Track sales activity and maintain accurate records within the lead management system.
• Analyze local competition and identify opportunities to strengthen market position.

Skills

Sales experience

Relationship building

Consultative selling

Closing skills

Education

Bachelor's degree (preferred)

Job description

Turn Relationships Into Results as a Residency Sales Counselor!

Are you a driven sales professional who thrives on building relationships, closing opportunities, and making a meaningful difference?

At Delaney at Parkway Lakes, you'll combine consultative sales, hospitality, and purpose-driven work to help older adults and their families make one of life's most important decisions. Every conversation has the potential to change someone's future while helping drive occupancy growth and business success.

If you're energized by networking, lead generation, prospect engagement, and achieving goals, this is your opportunity to join a growing organization that invests in its people and rewards performance.

Why You'll Love This Opportunity

• Competitive base salary starting at $70,000 annually (based on experience)
• Additional commission opportunity to reward your success
• Relationship-driven sales environment with warm leads and high-impact interactions
• Opportunity to directly influence community growth and occupancy performance
• Work alongside an experienced Director of Sales & Marketing
• Be part of a company shaping the future of senior living

What You'll Do

As our Residency Sales Counselor, you'll serve as a trusted advisor to prospective residents and families throughout their decision-making journey. Your ability to connect, build trust, and follow through will directly contribute to occupancy growth.

Key Responsibilities

• Generate and convert leads through consultative sales strategies
• Build meaningful relationships with prospective residents, families, and referral partners
• Conduct engaging community tours that showcase the lifestyle and value of Delaney at Parkway Lakes
• Manage inquiries, nurture prospects, and maintain a strong follow-up cadence
• Overcome objections and guide prospects confidently toward a move-in decision
• Partner with the Director of Sales & Marketing to execute occupancy and lead-generation strategies
• Represent the community at networking events, outreach activities, and marketing initiatives
• Track sales activity and maintain accurate records within the lead management system
• Analyze local competition and identify opportunities to strengthen market position

Schedule & Compensation

Full-Time | Tuesday-Friday

Compensation Package

• Base Salary starting at $70,000 annually depending upon experience
• Additional Commission Earnings
• Performance-driven role with significant impact on community success

Benefits

• 401(k) with Company Match
• Medical, Dental & Vision Insurance
• Life Insurance
• Flexible Spending Account
• Flexible Schedule
• Paid Time Off
• Employee Referral Program

What Makes You a Great Fit

• Proven success in sales, business development, hospitality, or relationship management
• Minimum 2 years of sales or marketing experience
• Experience in senior living, healthcare, hospitality, or a related industry preferred
• Strong consultative selling and closing skills
• Exceptional communication and relationship-building abilities
• Bachelor's degree in Sales, Marketing, Business, or related field preferred

Make an Impact While Growing Your Career

This is more than a sales role. It's an opportunity to help families find confidence during a major life transition while being rewarded for your ability to build relationships and deliver results.

If you're a motivated sales professional who loves connecting with people, exceeding goals, and making a difference, we want to hear from you. Join Delaney at Parkway Lakes and help shape extraordinary futures, one resident at a time.

Delaney at Parkway Lakes is an Equal Opportunity Employer.