Rental Sales Representative

Coastal CAT; Fort Lauderdale (FL); On-site; USD 55,000 - 90,000; Full time

Job summary

Coastal CAT in Fort Lauderdale seeks a Rental Sales Representative to drive rental revenue and grow market share by building strong contractor relationships and advising on equipment solutions that meet project needs. You will identify opportunities, prepare quotations, coordinate delivery and support with operations, and maintain accurate CRM activity and forecasts.

The role requires travel to customer sites, strong prospecting, and the ability to negotiate terms within company guidelines to

Qualifications

• High school diploma or GED required.
• Associate's degree in business, sales, construction management, or related field preferred.
• Equivalent sales or equipment industry experience may be considered in lieu of formal education.

Responsibilities

• Develop and maintain relationships with contractors, industrial customers, municipalities, and other equipment rental accounts.
• Identify and pursue new rental opportunities through prospecting, customer visits, phone calls, and networking activities.
• Prepare and present rental quotations, contracts, and equipment recommendations that align with customer project requirements.
• Coordinate with rental operations, transportation, and service departments to ensure timely delivery, pickup, and support of rental equipment.
• Conduct regular customer visits and jobsite inspections to assess equipment utilization, identify additional rental opportunities, and ensure customer satisfaction.
• Maintain accurate account activity, customer information, sales forecasts, and opportunity tracking within CRM systems.
• Collaborate with sales, service, and operations teams to resolve customer issues and deliver a seamless rental experience.
• Monitor market conditions, competitor activity, and customer trends to identify opportunities for business growth.
• Negotiate rental rates, terms, and agreements within established company guidelines.
• Promote rental value-added services, work tools, attachments, and related product support offerings.
• Follow up on all active rentals and expiring contracts to maximize equipment utilization and customer retention.
• Assist with collection efforts and ensure customer accounts remain in good standing according to company policies.

Skills

Outside sales

Microsoft Office

CRM experience

Construction/ heavy equipment

Education

High school diploma or GED

Associate's degree in business, sales, construction management, or related field

Job description

Position Scope

The Rental Sales Representative is responsible for generating rental revenue and market share growth by developing and maintaining strong customer relationships for heavy equipment rental solutions. This role actively identifies rental opportunities, manages customer accounts, prepares rental quotations, and coordinates equipment availability to meet customer needs. The Heavy Rents Representative serves as a trusted advisor to customers by recommending equipment solutions, supporting project requirements, and ensuring an exceptional customer experience throughout the rental lifecycle. Success in this role requires strong sales acumen, relationship-building skills, industry knowledge, and the ability to manage multiple opportunities in a fast-paced environment.

Education Requirements

High school diploma or GED required. Associate's degree in business, sales, construction management, or a related field is preferred. Equivalent sales or equipment industry experience may be considered in lieu of formal education.

Essential Job Functions

• Develop and maintain relationships with contractors, industrial customers, municipalities, and other equipment rental accounts.
• Identify and pursue new rental opportunities through prospecting, customer visits, phone calls, and networking activities.
• Prepare and present rental quotations, contracts, and equipment recommendations that align with customer project requirements.
• Coordinate with rental operations, transportation, and service departments to ensure timely delivery, pickup, and support of rental equipment.
• Conduct regular customer visits and jobsite inspections to assess equipment utilization, identify additional rental opportunities, and ensure customer satisfaction.
• Maintain accurate account activity, customer information, sales forecasts, and opportunity tracking within CRM systems.
• Collaborate with sales, service, and operations teams to resolve customer issues and deliver a seamless rental experience.
• Monitor market conditions, competitor activity, and customer trends to identify opportunities for business growth.
• Negotiate rental rates, terms, and agreements within established company guidelines.
• Promote rental value-added services, work tools, attachments, and related product support offerings.
• Follow up on all active rentals and expiring contracts to maximize equipment utilization and customer retention.
• Assist with collection efforts and ensure customer accounts remain in good standing according to company policies.

Leadership Responsibilities

None

Preferred Experience And Skills

Outside sales experience in equipment rental, construction equipment, heavy equipment, industrial sales, or related industries preferred.

Experience with Microsoft Office Suite is required. Salesforce, DBS, or other CRM experience is preferred.

Knowledge of construction, earthmoving, aggregates, paving, utilities, or industrial markets is preferred.

Physical And Mental Requirements

• Must be able to pass background check, physical exam, and drug screening test.
• Must be able to travel regularly to customer locations, jobsites, and company facilities.
• Must be able to safely access construction and industrial jobsites and comply with all required safety procedures.