YouTube Growth Strategy Analyst — Data-Driven Audience Growth

National Hockey League (NHL)

New York (NY)

Hybrid

USD 70,000 - 75,000

Full time

5 days ago

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Benefits offered by this job

Hybrid work schedule

Job summary

The National Hockey League is seeking a data-driven, entrepreneurial Analyst, Growth Strategy – YouTube to accelerate audience growth, optimize video performance, and maximize NHL content across YouTube and digital video platforms.

This highly visible role in the Analytics & Research department collaborates with Content, Editorial, Social Media, Business Development and League stakeholders to provide insights that drive performance and fan engagement.

Qualifications

2+ years of experience in digital analytics, audience development, social media analytics, video analytics, or a related field.
Deep understanding of YouTube Analytics, audience growth strategies, and key performance metrics including CTR, watch time, retention, engagement, subscriber growth, and monetization.
Excellent data-driven storytelling skills – create and deliver compelling presentations with outstanding visuals to high-level stakeholders.
Experience implementing content experimentation and optimization initiatives, including testing titles, thumbnails, metadata, creative assets, and content formats.
Proficiency in developing dashboards, visualizations, executive reports, presentations, and other business intelligence deliverables.

Responsibilities

Translate complex datasets and performance metrics into actionable insights and strategic recommendations.
Support YouTube content optimization initiatives, including testing and refining titles, thumbnails, metadata, publishing strategies, and content formats to drive audience growth and engagement.
Design and analyze experiments and A/B tests to identify performance drivers and inform content, creative, and distribution strategies.
Analyze channel performance across audience, content, traffic, subscriber, and monetization metrics to uncover growth opportunities.
Build dashboards, reporting frameworks, and executive presentations that communicate content and audience performance to stakeholders.
Support the NHL's YouTube and creator strategies through audience research, competitive benchmarking, and identification of emerging trends and partnership opportunities.
Collaborate across departments to provide data-driven guidance that enhances content performance and audience development.
Proactively identify trends, opportunities, and risks across the digital video and sports media landscape.
Monitor platform updates, algorithm changes, and industry developments to inform best practices and strategic recommendations.