Remote VP of B2B Marketing & Demand Gen

Tillster; San Diego (CA); Remote; USD 190,000 - 225,000; Full time

Benefits offered by this job

Health benefits

Holidays

PTO

401(k) plan

Education assistance

Job summary

Tillster seeks a senior B2B marketing leader to drive the company’s growth through strategic GTM, ICP development, and a scalable demand engine. You will shape product marketing, messaging, and campaigns in collaboration with Sales, Product, and leadership.

You’ll guide content, campaigns, and marketing operations, leveraging HubSpot to optimize inbound and outbound programs for large restaurant brands and multi-unit operators.

Qualifications

• Senior B2B marketing leadership experience.
• Blend of demand generation, product marketing, positioning, content strategy, marketing operations, and Sales alignment.
• Experience designing measurable inbound and outbound motions for complex B2B or enterprise technology sales.
• Practical understanding of ICP development, segmentation, enrichment, scoring, lifecycle management, attribution, and pipeline measurement.
• Hands-on experience using HubSpot or a comparable connected Marketing and Sales platform.
• Experience building, leading, or closely supporting BDR/SDR programs.
• Ability to introduce GTM discipline and influence Sales and executive stakeholders through clarity, credibility, and collaboration.

Responsibilities

• Lead Tillster’s integrated B2B growth strategy from market awareness through qualified pipeline and revenue contribution.
• Turn company growth objectives into market segments, programs, priorities, investment choices, and measurable outcomes.
• Balance broad-market coverage and velocity pipeline creation with high-touch strategic-account development.
• Set the strategy and operating model, while stepping into messaging, campaigns, systems, analysis, and execution when it matters.
• Operationalize ICPs, segmentation, enrichment, scoring, and lifecycle management to improve pipeline quality.

Skills

Senior B2B marketing leadership

Demand generation

Product marketing

Positioning

Content strategy

Marketing operations

Sales alignment

GTM discipline

Stakeholder management

Tools

HubSpot

Job description

Tillster seeks a senior B2B marketing leader to drive the company’s growth through strategic GTM, ICP development, and a scalable demand engine. You will shape product marketing, messaging, and campaigns in collaboration with Sales, Product, and leadership.

You’ll guide content, campaigns, and marketing operations, leveraging HubSpot to optimize inbound and outbound programs for large restaurant brands and multi-unit operators.