Vice President, Commerce Strategy

dentsu; New York (NY); Hybrid; USD 164,000 - 220,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401k

Job summary

Dentsu is seeking a Vice President, Commerce Strategy in New York to lead strategic initiatives across North America, spanning media, creative, technology, and client leadership. The role excels at connecting business strategy with execution, driving innovation and growth while mentoring cross-functional teams.

Responsibilities include shaping enterprise commerce strategies, developing business cases, and guiding integrated offerings.

Qualifications

• 10+ years of experience in strategy, consulting, commerce, retail media, digital marketing, or related fields.
• Experience developing strategic recommendations for senior business leaders.
• Strong understanding of commerce, ecommerce, retail media, customer experience, and marketing.
• Experience working across multiple business functions and stakeholder groups.
• Strong analytical, communication, and presentation skills.

Responsibilities

• Strategic Planning: support enterprise Commerce strategies and cross-functional initiatives.
• Client Strategy: partner with client teams to develop integrated Commerce strategies spanning media, creative, content, operations, and technology.
• Innovation & Capability Development: evaluate emerging technologies and AI capabilities; develop new Commerce offerings.
• Commercial Growth: support new business opportunities and pitches; develop strategic narratives and market positioning.
• Cross Functional Leadership: build relationships across Media, Creative, Commerce Operations, Measurement, Product, Technology, and Client Leadership.

Skills

Strategy development

Executive stakeholder influence

Analytical skills

Communication & presentation

Cross-functional collaboration

Job description

Job Description

The Vice President, Commerce Strategy partners with senior Commerce leadership to develop and execute strategic initiatives that accelerate dentsu's Commerce business across North America.

This role works across Media, Creative, Commerce Operations, Content, Technology, Data, and Client Leadership teams to help develop integrated Commerce solutions for clients while supporting the growth and evolution of the Commerce practice.

The VP serves as a strategic consultant for internal teams and clients, helping connect business strategy with execution while supporting innovation, capability development, technology evaluation, and commercial growth.

Key Responsibilities

• Strategic Planning
  • Support the development of enterprise Commerce strategies and cross functional initiatives.
  • Conduct market analysis, competitive assessments, and strategic evaluations that inform leadership decisions.
  • Develop business cases, strategic recommendations, and executive presentations.
  • Coordinate strategic initiatives across multiple Commerce workstreams.
• Client Strategy
  • Partner with client teams to develop integrated Commerce strategies that span media, creative, content, operations, and technology.
  • Support executive client workshops and strategic planning engagements.
  • Develop recommendations that connect Commerce investments to measurable business outcomes.
  • Help clients navigate evolving Commerce capabilities and market opportunities.
• Innovation & Capability Development
  • Evaluate emerging technologies, AI capabilities, and strategic partners.
  • Support the development of new Commerce offerings and go to market solutions.
  • Partner with Product, Technology, Activation, and Measurement leaders to identify capability gaps and improvement opportunities.
  • Contribute to the adoption of agentic AI capabilities across Commerce workflows.
• Commercial Growth
  • Support strategic new business opportunities and Commerce pitches.
  • Develop strategic narratives, market positioning, and client recommendations.
  • Partner with Growth teams on priority pursuits.
  • Contribute to thought leadership and industry perspectives.
• Cross Functional Leadership
  • Build strong relationships across Media, Creative, Commerce Operations, Measurement, Product, Technology, and Client Leadership organizations.
  • Coordinate strategic initiatives involving multiple disciplines and executive stakeholders.
  • Help establish best practices and scalable strategic frameworks across the Commerce practice.

Qualifications

Required

• 10+ years of experience in strategy, consulting, commerce, retail media, digital marketing, or related disciplines.
• Experience developing strategic recommendations for senior business leaders.
• Strong understanding of commerce, ecommerce, retail media, customer experience, and marketing.
• Experience working across multiple business functions and stakeholder groups.
• Strong analytical, communication, and presentation skills.
• Ability to influence executive stakeholders and manage complex initiatives.

Preferred

• Experience in consulting, agency, commerce technology, or enterprise strategy.
• Familiarity with AI, automation, and emerging commerce technologies.
• Experience supporting large enterprise clients.
• Experience contributing to business development and strategic growth initiatives.

The annual salary range for this position is $164,450 - $220,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Location: New York

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.