Remote US Market Lead — D2C E-commerce & Brand Growth

Lyto Brands Group; Northern (KY); Hybrid; Confidential; Full time

Benefits offered by this job

100% Remote work

Health benefits

Meal allowance

Travel to Düsseldorf covered

MacBook + gear

Job summary

Lyto Brands Group seeks a US Market Manager to own the American market across famwalls, heybalu, and Bo & Birdie. You will drive revenue, shape product assortment, and align cross-functional teams to capture gifting moments and occasions in the US.

You’ll work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams globally, translating US insights into actionable commercial strategies while maintaining a hands-on, execution-focused approach.

Qualifications

• 3–7 years of experience in e-commerce, Shopify + D2C environment.
• Direct commercial responsibility with P&L ownership or market KPIs.
• Fluent English; US market familiarity or living in the US.

Responsibilities

• Take full commercial ownership of the US across all three brands (famwalls, heybalu, Bo & Birdie).
• Drive revenue growth and optimize conversion across the entire funnel.
• Expand and shape the product assortment based on US market insights.
• Understand American gifting occasions and culture to tailor offerings.
• Collaborate with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across regions.
• Serve as the central point of accountability for US market decisions.
• Identify growth opportunities and research competitors.
• Build supplier and partner networks in the US.

Skills

E-commerce

Shopify + D2C

P&L ownership

Job description

Lyto Brands Group seeks a US Market Manager to own the American market across famwalls, heybalu, and Bo & Birdie. You will drive revenue, shape product assortment, and align cross-functional teams to capture gifting moments and occasions in the US.

You’ll work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams globally, translating US insights into actionable commercial strategies while maintaining a hands-on, execution-focused approach.