Location

Remote – United States. The goal of this role is to help RKFL grow profitable US D2C sales on its Shopify website by closing the local consumer, creator and market-learning gap. The representative will act as RKFL's local eyes, ears and relationship-builder in the US: translating real US consumer behaviour into creator activations, content direction, offer ideas, partnerships and test recommendations that the India team can execute and scale.

Who We Are

Regal Kitchen Foods (RKFL) is a global food manufacturing and consumer brand platform focused on shelf-stable, ready-to-eat and convenient food solutions. Our portfolio is built around making quality, flavourful and convenient food accessible to modern consumers across multiple international markets, including the United States.

As we continue to grow our US Direct-to-Consumer business, we are looking for a hands-on US-based professional who can bring us closer to the American consumer—helping us better understand local preferences, develop authentic creator-led content, strengthen community engagement and identify opportunities to grow our Shopify business profitably.

You will work closely with our India-based D2C and execution teams while becoming our local eyes, ears and relationship-builder in the US market.

Key Responsibilities

A. US Consumer & Market Intelligence

Identify US consumer trends, food occasions, purchase motivations, objections, cultural nuances and emerging content angles relevant to RKFL products.
Conduct structured customer conversations/interviews and capture evidence-based feedback from US consumers.
Review RKFL website, offers and messaging from a US shopper perspective and recommend specific improvements to positioning, landing pages, bundles or purchase experience.
Provide one evidence-based market/consumer insight update each week, with a clear recommended business action.

B. Creator, UGC & Local Content Pipeline

Build and manage a pipeline of relevant US-based creators, micro-influencers, food enthusiasts and UGC partners.
Conduct approximately 25-40 targeted creator outreaches per week and generate 5-8 qualified discussions.
Move approximately 2-4 suitable creators per week, after ramp-up, from conversation to an approved brief/agreement, sampling and content delivery.
Coordinate authentic US-native UGC, recipe, tasting, lifestyle and product-use content, including creator follow-up, usage rights and delivery timelines.
Work toward 3-5 usable US-focused content assets or iterations per week after ramp-up. RKFL's India content team will continue to produce in-house brand content; the US representative is expected to provide local concepts, briefs and validation rather than duplicate the India production team.

C. Shopify Growth Input & Testing

Recommend at least one structured test each week around audience, message, creator, offer, bundle, landing page or purchase friction based on consumer evidence.
Help validate Shopify-exclusive bundles, promotions and messages that give US consumers a compelling reason to buy directly from RKFL rather than defaulting to a marketplace.
Work with the India D2C team to interpret results and recommend what should be stopped, improved, repeated or scaled.
Where relevant, ensure creator/partnership activations use trackable destinations such as approved landing pages, UTMs, referral links or codes so website impact can be measured.

D. Community & Local Partnerships

Support priority community engagement during US business hours and maintain an objection/question log. This role does not own routine order management or customer-service operations.
Identify relevant local partnerships, communities, sampling opportunities and events that can create qualified website traffic, customer insight or creator content.
Coordinate approved local activities with RKFL and the US 3PL when samples or physical product are required.

E. Reporting, Governance & Compliance

Maintain accurate creator, content, partnership, test, consumer-insight and usage-rights trackers.
Participate in regular performance reviews with the India D2C team and report progress against agreed 30/60/90-day outcomes.
Ensure creator activities comply with approved product claims, FTC disclosure requirements, usage-rights requirements and company guidelines.
Operate within approved authority limits: no independent pricing changes, unapproved spending, contract signing, product claims or commitments that bind RKFL.

Here Are a Few Indicators That You're the Right Person

You may be a strong fit for this role if:

You think like a D2C business operator, with a strong understanding of how traffic, conversion, AOV, repeat purchase and customer acquisition work together to drive Shopify revenue.
You understand the Shopify customer journey from discovery and product consideration through add-to-cart, checkout, purchase and repeat purchase.
You are comfortable working with key D2C metrics such as CAC, conversion rate, AOV, repeat purchase rate, new-customer revenue and contribution margin.
You can review a website, product page, landing page, bundle or promotion from a US consumer perspective and identify potential barriers to purchase.
You can translate US consumer behaviour, feedback, trends and cultural insights into practical recommendations for offers, messaging, bundles, website improvements and content.
You understand how organic social media supports the overall D2C funnel, from awareness and engagement through website traffic, conversion and retention.
You are comfortable supporting Instagram, TikTok and Facebook community engagement, including comments, DMs, product questions and relevant consumer conversations during US business hours.
You can identify US social trends, content formats, hooks and conversations and turn them into clear content requirements for the India-based content team.
You know how to identify and work with relevant creators and UGC partners, including outreach, briefing, negotiation, follow-up and content coordination.
You can conduct customer conversations and use social listening to identify purchase motivations, objections, product feedback and repeat-purchase opportunities.
You understand how paid media, organic social, creators, email/SMS, partnerships and website conversion work together within a D2C growth strategy, even if you are not personally executing every channel.
You make decisions based on consumer evidence, website performance and structured testing, rather than assumptions or promises of viral growth.
You can demonstrate previous D2C/Shopify results and clearly explain your personal contribution to revenue growth, customer acquisition, conversion or retention improvements.

Requirements

4–7 years of experience in D2C, e-commerce, growth marketing, consumer marketing or a closely related field.
At least 2 years of hands-on exposure to Shopify-based businesses.
Previous experience in food, grocery, CPG, FMCG or another replenishable consumer-product category is strongly preferred.
Demonstrated experience sourcing and managing creators, influencers or UGC partners.
Experience with creator briefing, negotiation, content coordination and usage rights.
Strong understanding of D2C commercial metrics, including CAC, AOV, conversion rate, repeat purchase and contribution margin.
Strong written and verbal communication skills.
Ability to communicate confidently with consumers, creators, external partners and internal teams.
Strong organizational skills with the ability to maintain structured trackers, follow-ups and reporting.
Ability to work independently while remaining closely aligned with a cross-functional international team.
Availability to support US-market activities and community engagement during appropriate US hours.
Ability to participate in occasional local market activities, creator engagements, sampling opportunities or events when required.
Candidates should be able to share two relevant D2C/Shopify/CPG examples, clearly explain their individual contribution and provide professional references.

Some Company Benefits Include

As this position begins as a fractional 90-day engagement, traditional full-time employee benefits may not apply during the pilot period. However, the engagement offers:

Remote and flexible working structure within the United States.
High level of ownership and the opportunity to directly influence RKFL's US D2C growth strategy.
Opportunity to work with an international, cross-functional team across the US and India.
Hands-on exposure across creators, UGC, consumer research, e-commerce, product positioning and growth experimentation.
Opportunity to build and shape RKFL's US creator and community ecosystem from an early stage.
Direct visibility with business leadership and involvement in commercially meaningful growth decisions.
Performance-linked earning opportunity, subject to the agreed engagement structure.
Potential to extend or expand the engagement following successful completion of the initial 90-day pilot and achievement of agreed performance outcomes.

Salary Range

A performance-based incentive component may be added against clearly defined and measurable business outcomes. The final compensation structure will be agreed before the start of the engagement.

Remote US D2C Growth & Creator Community Lead

Regal Kitchen Foods

United States

Hybrid

USD 90,000 - 140,000

Part time

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