Remote Strategic Partner Marketing Lead

Apply; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Optro is seeking a Partner Solutions Marketing Manager to craft messaging and content for partner and customer campaigns. You will work with the Director of Partner Marketing and Alliances managers to generate cross-funnel assets that drive partner-sourced pipeline.

You will develop enablement resources, coordinate go-to-market activities with Product, Sales, and Alliances, and keep partner assets up to date in the Partner Portal.

Qualifications

• 2–4 years in partner marketing, product marketing, industry marketing, field marketing, or demand generation.
• Track record of executing partner solutions campaigns that drove measurable pipeline.
• Portfolio of partner solutions content such as enablement guides, playbooks, joint solutions briefs, webinar content, and nurture copy.

Responsibilities

• Create partner solutions messaging and translate messaging into campaign and enablement content for target personas across Solution Specializations: Audit, Risk, Compliance, and InfoSec.
• Support joint solutions marketing plans and campaign delivery with designated Advisory and Solutions Provider partners; track pipeline and optimize outcomes.
• Develop sales enablement resources for partner solutions including joint pitch decks, playbooks, solution briefs, and training materials.

Skills

Partner marketing

Campaign execution

Content creation

Communication

Execution

Collaboration

Problem solving

Tools

Salesforce

Marketo

HubSpot

Notion

PRM/LMS platforms

Job description

Optro is seeking a Partner Solutions Marketing Manager to craft messaging and content for partner and customer campaigns. You will work with the Director of Partner Marketing and Alliances managers to generate cross-funnel assets that drive partner-sourced pipeline.

You will develop enablement resources, coordinate go-to-market activities with Product, Sales, and Alliances, and keep partner assets up to date in the Partner Portal.