Remote Strategic Marketing Leader

SouthState Bank, N.A.; Winter Haven (FL); Hybrid; USD 87,000 - 139,000; Full time

Job summary

SouthState Bank, N.A. is seeking a Marketing Manager to develop, execute and optimize multi-channel marketing strategies that drive awareness, customer acquisition and revenue growth.

The role oversees campaign planning, content development, analytics, and cross-functional coordination to ensure alignment with business objectives while managing budgets and leading a team of Marketing Specialists in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7–10 years of marketing experience.
• Experience in financial services marketing preferred.

Responsibilities

• Serves as primary marketing lead and strategic partner for assigned Lines of Business, aligning marketing with goals using briefs.
• Owns marketing strategy and planning, including campaign direction, messaging, channels and KPI definition.
• Leads crossfunctional coordination with LOB leaders, MarCom and external partners for cohesive execution.
• Provides direction to Marketing Specialists and vendors, ensuring scope aligns with objectives.
• Maintains budget oversight, forecasting, approvals and performance tracking.
• Makes final decisions on timing, escalation and prioritization when constraints arise.
• Flags risks and gaps to Marketing Leadership to support proactive decisions.
• Collaborates with LOB leaders on strategic planning and roadmap items with Executive MarCom when needed.

Skills

Digital marketing

Content writing

Budget management

Strategic thinking

Team leadership

Analytics

Communication

Education

Bachelor's Degree in Marketing

Tools

SEO tools

Email marketing platforms

CRM systems

Job description

SouthState Bank, N.A. is seeking a Marketing Manager to develop, execute and optimize multi-channel marketing strategies that drive awareness, customer acquisition and revenue growth.

The role oversees campaign planning, content development, analytics, and cross-functional coordination to ensure alignment with business objectives while managing budgets and leading a team of Marketing Specialists in a fast-paced environment.