Remote Marketing Ops Specialist — CMP & DAM Expert

SSB002 SOUTHSTATE BANK, NATIONAL ASSOCIATION; United States; Hybrid; USD 68,000 - 109,000; Full time

Benefits offered by this job

Remote/hybrid work

Job summary

SouthState Bank is seeking a Marketing Operations Specialist to own and optimize CMP and DAM platforms, including governance, asset metadata quality, and user support across MarCom, Compliance, IT, and business lines. The role focuses on improving visibility, efficiency, and adoption throughout the marketing content lifecycle.

Responsibilities include CMP administration, DAM lifecycle management, process design, data quality, and platform adoption efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Information Systems, Information Science, or a related field. Equivalent professional experience may be considered.
• 3+ years of experience in marketing operations, content operations, digital asset management, project management, or a similar role within a marketing technology environment.
• Experience administering or configuring at least one CMP/DAM or related platform; Optimizely CMP/DAM preferred.

Responsibilities

• Administer the Optimizely CMP, including forms, workflows, permissions, calendars, and reporting.
• Administer the DAM environment, including metadata, versioning, and asset lifecycle controls.
• Analyze marketing workflows, identify bottlenecks, and recommend improvements.
• Maintain taxonomy, metadata, and naming conventions to ensure data quality.
• Develop user documentation and provide onboarding and training for platform users.
• Monitor adoption and performance metrics and support the CMP/DAM roadmap.

Skills

Facilitation

Communication

Influencing

Technical fluency

Education

Bachelor’s degree in Marketing or related field

Tools

Optimizely CMP

Digital Asset Management (DAM)

Job description

SouthState Bank is seeking a Marketing Operations Specialist to own and optimize CMP and DAM platforms, including governance, asset metadata quality, and user support across MarCom, Compliance, IT, and business lines. The role focuses on improving visibility, efficiency, and adoption throughout the marketing content lifecycle.

Responsibilities include CMP administration, DAM lifecycle management, process design, data quality, and platform adoption efforts.