Remote Strategic Marketing Director — Growth & Occupancy

Discovery Senior Living; Dallas (TX); Remote; USD 150,000 - 210,000; Full time

Job summary

Discovery Senior Living is seeking a Director of Marketing, Business Optimization, to lead strategic marketing for assigned communities. The role bridges performance data, market intel, and cross-functional teams to stabilize performance, accelerate lead generation, and support occupancy growth.

It requires collaboration with Sales, STAT Marketing, Paid Media, and external partners. The position emphasizes long-range planning, budget accountability, and performance-driven decision making.

Qualifications

• Bachelor’s degree in marketing or related field; 8+ years in paid media or digital strategy.
• Preferred experience in senior living, healthcare, real estate, or agencies.
• Experience in lead generation and data-driven marketing.

Responsibilities

• Lead strategic marketing for communities in the Business Optimization Group.
• Develop quarterly and annual marketing strategies to drive demand and occupancy.
• Analyze lead metrics, ROI, and channel performance to identify risks and optimization opportunities.
• Translate findings into actionable recommendations for leadership and teams.
• Manage marketing budgets, forecasts, and ROI analyses to optimize spend.
• Collaborate with Sales, regional leaders, and operations to align marketing with occupancy plans.

Skills

Marketing strategy

Lead generation

ROI analysis

Data analysis

Budget management

CRM software

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

CRM software

Job description

Discovery Senior Living is seeking a Director of Marketing, Business Optimization, to lead strategic marketing for assigned communities. The role bridges performance data, market intel, and cross-functional teams to stabilize performance, accelerate lead generation, and support occupancy growth.

It requires collaboration with Sales, STAT Marketing, Paid Media, and external partners. The position emphasizes long-range planning, budget accountability, and performance-driven decision making.