Remote Senior Shopper Activation & Demand Gen Lead

Reynolds Consumer Products; Bentonville (AR); A distancia; USD 128.000 - 185.000; Jornada completa

Descripción de la vacante

Reynolds Consumer Products is seeking a Sr. Manager, Demand Generation & Shopper Activation to lead shopper marketing and activation programs.

The role reports to Corporate Headquarters in Lake Forest, IL, but offers remote work with collaboration across Sales, Brand, Ecommerce, and Retail Media teams. You will plan, execute and optimize programs to improve visibility, engagement, and conversion at shelf and online, while managing budgets and agency partnerships.

Formación

• Bachelor's degree in Marketing, Business, Communications or related field.
• 8+ years of progressive experience in shopper marketing, trade marketing, retail activation or related areas.

Responsabilidades

• Plan and execute shopper marketing programs with visibility and conversion in-store and online.
• Develop connected programs spanning merchandising, displays, events, promotions, retailer content and digital shelf.
• Manage activation plans for priority retailers and coordinate with Sales, Supply Chain and agency partners.

Conocimientos

Shopper marketing

Budget management

Cross-functional collaboration

Communication skills

Digital shelf optimization

Retail activation

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Reynolds Consumer Products is seeking a Sr. Manager, Demand Generation & Shopper Activation to lead shopper marketing and activation programs.

The role reports to Corporate Headquarters in Lake Forest, IL, but offers remote work with collaboration across Sales, Brand, Ecommerce, and Retail Media teams. You will plan, execute and optimize programs to improve visibility, engagement, and conversion at shelf and online, while managing budgets and agency partnerships.