Retail Media Strategy & Activation Lead

Reynolds Consumer Products; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Reynolds Consumer Products is seeking a seasoned retail media planning professional to translate customer and brand priorities into comprehensive, full-funnel media strategies across Mass and Club channels, coordinating with sales and brand teams.

You will set investment recommendations, optimize campaign performance, and reallocate dollars based on business results and customer priorities, and partner with cross-functional teams, agencies, and retail networks to align plans and deliver shared

Responsibilities

• Own retail media planning and activation across Mass & Club customers, translating customer and brand priorities into full-funnel media strategies.
• Set investment recommendations, optimize campaign performance, and reallocate dollars based on business performance and customer priorities.
• Partner with cross-functional teams, agencies, and retail media networks to align plans and deliver shared commercial outcomes.

Job description

Reynolds Consumer Products is seeking a seasoned retail media planning professional to translate customer and brand priorities into comprehensive, full-funnel media strategies across Mass and Club channels, coordinating with sales and brand teams.

You will set investment recommendations, optimize campaign performance, and reallocate dollars based on business results and customer priorities, and partner with cross-functional teams, agencies, and retail networks to align plans and deliver shared