Sr. Manager, Demand Generation & Shopper Activation (Fully Remote)

Reynolds Consumer Products; United States; Remote; USD 110,000 - 140,000; Full time

Job summary

Reynolds Consumer Products is seeking a seasoned shopper marketer to lead retailer-specific activations. You will plan and execute programs with the Customer and Sales teams to drive profitable growth across key retailers.

The role requires 8+ years in shopper marketing, trade marketing or ecommerce, with strong budget management, data analysis, and agency partnership skills. Join a collaborative culture focused on safety, respect, and continuous improvement.

Qualifications

• 8+ years experience in shopper marketing, trade marketing, or ecommerce.
• Budget management, data analysis, and agency partnership.

Responsibilities

• Plans and executes shopper marketing programs with Customer/Sales teams to drive retailer-specific activation.
• Manages connected programs across merchandising, promotions, digital shelf, and in-store/online activation.

Skills

Shopper marketing

Trade marketing

Ecommerce

Job description

• Plans and executes shopper marketing programs with Customer/Sales teams to drive retailer-specific activation.
• Manages connected programs across merchandising, promotions, digital shelf, and in-store/online activation.

What You'll Bring:

• 8+ years experience in shopper marketing, trade marketing, or ecommerce.
• Skills in budget management, data analysis, and agency partnership.

Why Reynolds:

• Collaborative culture focused on safety, respect, and continuous improvement.
• Opportunity to work with major retailers and drive profitable growth.

Reynolds Consumer Products

Reynolds Consumer Products is a leading CPG company that produces household brands such as Reynolds Wrap and Hefty. The company fosters a collaborative and inclusive culture with a focus on safety, respect, and continuous improvement.