Remote Senior Product Marketing Manager, GTM & Revenue

Articulate

Oregon

Hybrid

USD 130,000 - 172,000

Full time

9 days ago

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Job summary

Articulate seeks a Senior Product Marketing Manager to own GTM and the commercial model for key products within the Articulate platform. You will shape messaging, pricing, and packaging, leveraging funnel data and AI to sharpen the plan and build launch foundations for execution.

You will partner with product, marketing, sales, success, growth, ops, and partners to drive the roadmap and present recommendations to senior leaders.

Qualifications

  • 8+ years of product marketing experience in B2B SaaS.
  • Own GTM plan against revenue goals and decide scaling actions from data.
  • Shape pricing, packaging, and monetization, incl. usage-based models.
  • Hands-on AI proficiency to speed up work and judgement.
  • Strong storytelling to simplify complex ideas for buyers.
  • Own funnel metrics and dashboards shaping messaging and strategy.
  • Build launch/GTM frameworks adopted by teams.
  • Operate in ambiguity, adapt across Growth, Ops, and Sales.
  • Experience with ecosystem, integration, or reseller partnerships.
  • Make strategic recommendations to senior leadership.

Responsibilities

  • Own the GTM plan and revenue goals for your product(s).
  • Shape positioning, messaging, and competitive context for the PMM team.
  • Build launch foundations and campaign assets for Growth, Content, and Sales.
  • Collaborate with Product, Engineering, Sales, Legal, and Leadership on strategy.
  • Develop AI-enabled workflows and shared team context to improve output.
  • Create internal and field assets and monitor market trends.

Skills

GTM planning
Pricing strategy
AI proficiency
Storytelling
Funnel ownership
Cross-functional collaboration
Ecosystem partnerships

Education

Bachelor's degree

Tools

Articulate 360

Job description

Articulate seeks a Senior Product Marketing Manager to own GTM and the commercial model for key products within the Articulate platform. You will shape messaging, pricing, and packaging, leveraging funnel data and AI to sharpen the plan and build launch foundations for execution.

You will partner with product, marketing, sales, success, growth, ops, and partners to drive the roadmap and present recommendations to senior leaders.

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