Remote Senior Product Marketing Leader GTM & Launch Expert

Moore; Lanham (MD); Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Healthcare

Paid time off

Professional development stipend

Job summary

Moore is seeking a Senior Product Marketing Manager to own the go-to-market strategy, messaging, and launch execution for its data-driven solutions. You will translate product capabilities into market value, enable Sales, and lead cross-functional launches that drive adoption and revenue growth.

You will partner with Marketing, Product, Sales and Communications to align strategy with targets and build buyer personas, competitive messaging, and KPI-driven plans across channels.

Qualifications

• 7+ years in product marketing, preferably in B2B SaaS or nonprofit tech.
• Experience launching campaigns across channels and driving pipeline.
• Proven track record of aligning product strategy with marketing objectives and revenue goals.

Responsibilities

• Own go-to-market planning and launch execution for Moore’s portfolio.
• Develop messaging, buyer personas, and competitive positioning.
• Enable Sales with training, decks, and battlecards; measure impact of launches.
• Collaborate with Product, Marketing, Sales, and Communications to ensure unified strategy.

Skills

Go-to-market strategy

Product marketing

Cross-functional leadership

Campaign management

Sales enablement

Analytics & measurement

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Google Analytics

Tableau

Job description

Moore is seeking a Senior Product Marketing Manager to own the go-to-market strategy, messaging, and launch execution for its data-driven solutions. You will translate product capabilities into market value, enable Sales, and lead cross-functional launches that drive adoption and revenue growth.

You will partner with Marketing, Product, Sales and Communications to align strategy with targets and build buyer personas, competitive messaging, and KPI-driven plans across channels.