Remote Senior PMM, Lending Growth & Adoption

IL Corn; San Francisco (CA); Hybrid; USD 150,000 - 208,000; Full time

Benefits offered by this job

Bonus eligibility

Equity package

Benefits

Job summary

Chime is hiring a Sr. Product Marketing Manager for its Lending product ecosystem. This role owns how we bring to market and position our growing personal loan product, delivering clear value for members.

You will partner with Product, Risk, Legal, and Growth to shape narrative, influence roadmap decisions, and drive responsible adoption. This is an individual contributor role reporting to the Head of Product Marketing, Lending.

Qualifications

• 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing.
• Track record of owning end-to-end go-to-market strategy - segmentation, funnel optimization and measurable business outcomes in a performance-driven environment.
• Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development.
• Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance.
• Demonstrated ability to lead through influence and drive cross-functional alignment and execution.
• Ability to translate complex product capabilities into clear, compelling customer narratives.
• A strong analytical mindset with experience using data to inform strategy and measure impact.

Responsibilities

• Own and execute go-to-market strategy for Chime's personal loan product, from launch through iteration and scale.
• Establish best practices and frameworks for repeatable, high-quality product launches
• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis
• Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies
• Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization

Skills

Go-to-market strategy

Cross-functional collaboration

Data-driven decision making

Product storytelling

Job description

Chime is hiring a Sr. Product Marketing Manager for its Lending product ecosystem. This role owns how we bring to market and position our growing personal loan product, delivering clear value for members.

You will partner with Product, Risk, Legal, and Growth to shape narrative, influence roadmap decisions, and drive responsible adoption. This is an individual contributor role reporting to the Head of Product Marketing, Lending.