Remote Senior Partner Campaigns & Events Lead

Relativity; Manchester (NH); Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive partner campaigns, programs and events that strengthen engagement and support business growth.

This role involves leading multi-partner initiatives, coordinating event participation, developing content, and reporting on performance to optimize future programs and partner relationships. It blends campaign execution, events, communications, and program management with growth into more partner-facing duties.

Qualifications

• 5-8 years of experience in B2B marketing.
• Experience in partner marketing, channel marketing, alliance marketing, or ecosystem marketing.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or marketing programs from planning through execution and measurement.
• Strong project management skills with multiple programs, stakeholders, deadlines, and priorities.
• Strong written and verbal communication skills for marketing communications and event content.
• Familiarity with marketing technologies such as Salesforce, marketing automation, webinar platforms, or similar tools.
• Collaborative mindset across teams and growing into a partner-facing role.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment, partner engagement, communications, event logistics, and post-event follow-up.
• Coordinate partner marketing activities for major events to ensure a positive experience for participating partners.
• Manage internal partner marketing communications, updates, deadlines, and visibility into priority initiatives.
• Execute campaign-related activities including email marketing, landing page development, content creation, social media promotion, and coordination with Marketing Operations.
• Coordinate partner marketing content and communications opportunities, including social media, partner announcements, PR, and partner web content updates.
• Track and report on campaign and program performance with observations, insights, and improvement recommendations.
• Create monthly and quarterly performance reports for visibility into campaign, program, and event results.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Operations, Communications, and Sales to ensure successful execution.

Skills

Channels Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations (PR)

Relationship Management

Sales Enablement

Tools

Salesforce

Marketing automation platforms

Webinar platforms

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive partner campaigns, programs and events that strengthen engagement and support business growth.

This role involves leading multi-partner initiatives, coordinating event participation, developing content, and reporting on performance to optimize future programs and partner relationships. It blends campaign execution, events, communications, and program management with growth into more partner-facing duties.