Remote Senior Media Strategy Lead (Healthtech)

Matcha; Northern (KY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

PrescriberPoint in the United States is seeking a Sr. Manager of Media Strategy to own the media roadmap for pharma campaigns and internal initiatives. You will lead a lean team, build channel plans, and ensure spend efficiency while staying hands-on when speed matters.

You’ll partner with product marketing, ABM for brand sales, and health systems targeting, applying AI tools to accelerate analysis and strategy. The role is 100% remote within the U.S.

Qualifications

• 10+ years in paid media with significant time in strategy-focused roles.
• Experience managing a marketing or media team.
• Healthcare media experience — HCP targeting, NPI matching, health system/IDN outreach, compliance constraints.
• Hands-on proficiency with programmatic platforms (StackAdapt, PulsePoint, Lasso, The Trade Desk, or similar).
• Experience managing DSP/vendor relationships and negotiating rates.
• Strong analytical skills and opinions on measurement and attribution.
• Ability to translate complex media concepts for non-media stakeholders.
• Proficiency with AI tools to accelerate strategy development, analysis, and reporting.

Responsibilities

• Develop channel strategies for client and internal campaigns — which platforms, what mix, how budget should flow.
• Build audience targeting frameworks that align with campaign goals across HCPs, pharma brand teams, and health system buyers.
• Create media plans with clear KPIs, pacing recommendations, and measurement approaches.
• Own media budget recommendations and be accountable for spend efficiency across campaigns.
• Translate briefs into actionable media strategies the execution team can build.
• Work with cross-functional partners on internal initiatives — product GTM, corporate awareness, ABM for brand sales, and institutional sales targeting health systems.
• Test new channels and approaches on internal campaigns before recommending them to clients.
• Jump into campaign builds when needed — you're not above getting your hands dirty in-platform.
• Own DSP and platform relationships — negotiate rates, evaluate new vendors, manage partnership health.
• Build and maintain the media strategy playbook — methodologies, templates, and standards the team operates from.
• Establish channel selection criteria and budget allocation frameworks that scale across clients.
• Stay current on platform capabilities and healthcare media landscape to inform strategic recommendations.

Skills

Paid media strategy

Team management

Healthcare media

Programmatic platforms

DSP relationships

Analytics & attribution

Communication

AI tools

Tools

Google Analytics

Jira

HubSpot

Job description

PrescriberPoint in the United States is seeking a Sr. Manager of Media Strategy to own the media roadmap for pharma campaigns and internal initiatives. You will lead a lean team, build channel plans, and ensure spend efficiency while staying hands-on when speed matters.

You’ll partner with product marketing, ABM for brand sales, and health systems targeting, applying AI tools to accelerate analysis and strategy. The role is 100% remote within the U.S.