Remote Senior Marketing Lead: Brand Growth & Strategy

Placements24; Mississippi; Hybrid; USD 55,000 - 85,000; Full time

Job summary

Placements24 is seeking an experienced Remote Senior Marketing Manager to lead and scale marketing efforts from anywhere in South Africa. You will develop data-driven strategies, steer a remote team, and drive revenue growth through integrated campaigns across digital and traditional channels.

The role emphasizes strategic leadership, budget management, and collaboration with sales, product, and customer service to ensure consistent brand messaging.

Qualifications

• Master's degree or equivalent in Marketing, Business Administration, or a related field.
• 10+ years of marketing experience with at least 5 years in a leadership role.
• Proven success developing and executing comprehensive marketing strategies, remote-friendly.
• Expertise in digital marketing, including SEO, SEM, social media marketing, content strategy, and email marketing automation.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Exceptional leadership, communication, and interpersonal skills, with the ability to manage a distributed team effectively.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud).
• Strategic thinker who can balance macro planning with tactical execution.

Responsibilities

• Develop and implement overarching marketing strategies to drive brand awareness, customer acquisition, and retention.
• Lead, mentor, and manage a remote marketing team, fostering collaboration and high performance.
• Oversee the execution of integrated marketing campaigns across digital, social, content, and traditional channels.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and threats.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and customer experience.
• Measure and report on the performance of marketing campaigns, presenting findings and strategic recommendations to senior leadership.
• Drive innovation in marketing approaches, staying ahead of industry best practices and emerging technologies.
• Ensure brand consistency across all marketing materials and communication channels.
• Develop and manage strategic partnerships with external agencies and vendors.

Skills

Marketing strategy

Leadership

Remote team management

Digital marketing

Market research

Data-driven decisions

CRM platforms

Education

Master's degree in Marketing

Tools

HubSpot

Salesforce Marketing Cloud

Job description

Placements24 is seeking an experienced Remote Senior Marketing Manager to lead and scale marketing efforts from anywhere in South Africa. You will develop data-driven strategies, steer a remote team, and drive revenue growth through integrated campaigns across digital and traditional channels.

The role emphasizes strategic leadership, budget management, and collaboration with sales, product, and customer service to ensure consistent brand messaging.