Remote Senior Marketing Analytics Consultant

EXL; USA; Remote; USD 110.000 - 125.000; Vollzeit

Zusammenfassung

EXL is seeking a Senior Consultant for the Marketing Measurement & Analytics team to help quantify marketing impact for a global fintech client. You will use SQL and Tableau to build dashboards, analyze customer data, and deliver data-backed insights to cross-functional stakeholders.

This role is remote in the United States, with a base salary of $110K-$125K plus annual bonus, and opportunities to influence marketing spend across channels.

Qualifikationen

• Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics).
• 4-5 years of experience in marketing analytics, data analytics, or related fields.
• Strong proficiency in SQL for data extraction and manipulation.
• Hands-on experience with Tableau for visualization and reporting.
• Solid understanding of marketing measurement concepts, attribution, and performance analytics, preferably in B2B marketing.
• Excellent communication skills with ability to translate data into narratives.
• Demonstrated experience collaborating with stakeholders and influencing decisions.
• Strong analytical thinking, problem solving, and attention to detail.
• Ability to work independently, take initiative, and manage multiple priorities.

Aufgaben

• Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes.
• Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems.
• Develop and maintain dashboards, visualizations, and performance reports using Tableau.
• Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets.
• Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness.
• Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments.
• Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions.
• Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making.
• Ensure data accuracy and consistency through regular validation and quality checks.
• Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.

Kenntnisse

SQL proficiency

Tableau proficiency

Analytical thinking

Communication skills

Ausbildung

Bachelor's degree in Data Science/Statistics/Marketing Analytics/Business Analytics

Tools

GA4

BigQuery

Jobbeschreibung

EXL is seeking a Senior Consultant for the Marketing Measurement & Analytics team to help quantify marketing impact for a global fintech client. You will use SQL and Tableau to build dashboards, analyze customer data, and deliver data-backed insights to cross-functional stakeholders.

This role is remote in the United States, with a base salary of $110K-$125K plus annual bonus, and opportunities to influence marketing spend across channels.