Director, Web Marketing & Customer Retention

Nordic-Naturals; Vista (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Nordic Naturals in Vista, CA seeks a Director of Web Marketing & Retention to lead global web marketing, email marketing, and CRM strategy. You will shape plans to convert new customers, boost loyalty, and optimize the ecommerce experience across owned properties.

You will partner with Brand, IT, Performance Marketing, and PMO to execute on KPIs, manage budgets, and guide a 5-year vision for the DTC ecosystem while staying ahead of trends in direct-to-consumer marketing.

Qualifications

• 8+ years of marketing, strategy, or e-commerce experience with a strong foundation in business and consumer data.
• 3+ years of direct leadership experience in marketing or strategy roles.
• Deep understanding of UX best practices, web content strategy, and digital merchandising.
• Strong knowledge of SEO principles and web analytics tools.
• Experience with marketing technology and channels, especially email, website, search, mobile app, and affiliate.
• Experience building marketing strategy for subscription-based businesses.
• Experience with Google Ads and Social Media marketing platforms.
• Experience with Klaviyo, Shopify, and related tools.

Responsibilities

• Develop and execute the overall web marketing strategy aligned with business and brand goals.
• Own the web role in the consumer journey from awareness to advocacy.
• Partner with internal and external teams to run cohesive campaigns and messaging (Performance Marketing, Brand, Creative, IT).
• Optimize plans and performance based on KPIs.

Skills

Web marketing strategy

CRM / Email marketing

Team leadership

Data analysis

Project management

UX / content strategy

SEO & analytics

DTC marketing

Tools

Klaviyo

Shopify

Google Analytics

Marketing automation tools

Job description

Nordic Naturals in Vista, CA seeks a Director of Web Marketing & Retention to lead global web marketing, email marketing, and CRM strategy. You will shape plans to convert new customers, boost loyalty, and optimize the ecommerce experience across owned properties.

You will partner with Brand, IT, Performance Marketing, and PMO to execute on KPIs, manage budgets, and guide a 5-year vision for the DTC ecosystem while staying ahead of trends in direct-to-consumer marketing.